Sell High Priced Programs blog

I am just back from being best-man where, in the words of my boys, I got to wear a ‘man skirt’.

They were also pumped to wear one too as I hope you can tell in the accompanying photo (I’m on the left in case you aren’t sure!).

I spend quite a bit of time in Scotland as my wife, Fiona, is from there.

So what does wearing a ‘man skirt’ have to do with accelerating your business dreams and business goals faster?

I shot the following video from the Haylie Brae, one of the tallest moors on the west coast of Scotland to explain what I teach my business coaching clients.

To accelerated profits from your IP!

Glenn

P.S.

How to accelerate your dreams and goals for your business faster than your competitors. (One of the cool strategies I teach my clients.)

This blog post is a corrective confrontation of reality, to counteract one’s expectations from a mentor or coach.  Not all teachers, mentors or coaches are alike! (unless they live in the depths of the sea of sameness)

My goal, in the past as a teacher and now as a mentor, has always been to raise the student above the teacher.  This is even more applicable in today’s market and serves as the mantra for all mentors on our team.

To “go against the grain” or “swim against the current” is to do things in a way that is different from what is normal and accepted (the “mean”). 

It takes commitment and courage to stop reverting to the mean. 

The undercurrent will always be trying to drag you back to normal —back to the depths of the sea of sameness!

Having a mentor (or a team of mentors) helps you keep your eye on the goal…

Helps you counteract the undercurrent…

Helps you empower your passion.

When you add a mentor to the mix they help move you into action and find the discipline that will enable you to follow through.

 NOTE: Don’t forget to watch the business coaching video at the end of this post. (The latest update from the sea of sameness!)

To accelerated profits with your passion!

Glenn

P.S.

Don’t devalue your worth, just like you’ve been shown and taught by the educational system.   The educational system does a miserable job teaching anybody that has any kind of passion or aptitude above the mean. 

What they’re half-decent at doing is educating people just below that mean to bring them up to what I call regression to the mean, law of regression. 

Where is ”mean” actually found today in business – it’s found on the lowest rung of the value ladder. 
 
I don’t understand why you would want to compete on the lowest rung of the ladder, where all the competition is!

My challenge to you is to find your passion and exceed those limits placed on you by others…

P.P.S.

My apologies for the delay at the beginning of this video but my clients take priority!
(You have got to watch the actual footage for yourself!)

NOTE:  Don’t forget to watch the business coaching video at the end of this post (Something really cool happened in the middle of the video!)

As I fly over the transatlantic on my way to Scotland, I was stuck by a concept that I want to share with you right now.  I love numbers—the ability to control numbers in your favor is one of the best ways of getting ahead in business.

For example, when I was fast-tracking up the corporate ladder in education I was concerned with certain numbers that as an entrepreneur, I really don’t entertain anymore.  I used to be concerned about what my hourly rate was. I used to be concerned about my yearly salary. Each of these metrics was tied into units of time committed to the organization I was employed by over the course of a year’s work.

Today, I teach a new financial literacy by creating new ways of translating my clients’ value in a manner where they command top dollar for their highest end programs and services.  Quite often this translates into a pay raise of 250X to 5000X higher on their information.

(With some of my clients it is much, much higher!)

This brings me to a cool number I want to share with you.  And it comes from one of the speakers I shared the platform with a couple of months ago at a private author and speaker networking event. In fact, Tony Hsieh, in his book Delivering Happiness, (Tony sold his company to Amazon for 1.2 billion), shares this same example.  He presents a fact that his CFO shared with him. It centers on understanding the power of incrementally increasing your value.

For example, if you work on increasing your value in your business even 1% every day, this translates into a whopping 37X increase in your company value in one year.
In case you are interested, a 37X increase comes from {1 + .01 (1%)}  ? 365.

What I want you to note is that you need a number of ways to increase your value, and the one that I just shared with you is an easy one to begin practicing now. Focus on an area or areas within your business that you can increase your worth even 1% by taking one new strategic action step each day.

On the following business coaching video, I share with you one powerful way I use this technique—and the coolest thing—as I found out unexpectedly as you will witness—is that it even works underwater!

(You have got to watch the video to see what I mean!)

To accelerated profits with your IP!

Glenn

P.S.
Here is a powerful example of how to increase your company’s worth by 37% in a year. It’s a simple concept, with profound results. Wait until you witness this for yourself as it actually works underwater!

(You have got to watch the actual footage for yourself!)

One of the most popular questions that clients ask me is how to make a strong case for their products and services at the expense of their competition.

This is a great question and here is my answer.

In fact, I shot a business coaching video for you from the ‘Sea Of Sameness’ to reveal more fully what you need to know.

But before you watch the video below (a must-watch by the way!), read my introductory business coaching training response.

It ties into one of the marketing fundamentals that I teach entrepreneurs to help them position themselves to sell the most expensive information programs and services in their niche market.

One such marketing fundamental is in understanding how to use problem data to build a case for your solution in the market place.

So many well meaning entrepreneurs lead with product data before they position problem data.

Critical Question: How do you lead with problem data before product data?

Watch the following business coaching video below!

To Accelerated Profits from your IP!

Glenn

P.S.

You will never guess what happened when I was filming this video from the ‘Sea of Sameness’. ‘ It’ literally popped out of the water…

How To Lead With Problem Data Before Product Data In Your Marketing…

One of the greatest opportunities that entrepreneurs have over Fortune 500 companies is in the ability to act faster on an opportunity, especially in today’s increasingly changing market place.

When it comes to creating value and there exists an opportunity to act faster than large corporations I take note, especially when it comes to maximizing cash flow.

In the video that I created below, I share with you an important quote from Steve Wallman, former commissioner for the Securities and Exchange Commission, that reveals an incredible opportunity for today’s entrepreneurs—something that you can act on faster than larger corporations.

Before you watch the business coaching video, I wanted to share the following with you…

Whether you know how to properly read a P&L Statement (Profit and Loss Statement), it is imperative that you realize that your assets are already under-appreciated. I can almost guarantee that you are undervaluing your information and not charging enough for your products and services.

How can I say this with a 100% degree of confidence? (You’ll have to watch the video below with my proof!)

Now if the big players in business don’t know how to properly leverage their value, what does that say about you as an entrepreneur—especially if you are just starting out in business?

As an entrepreneur you are paid to create value and you must know how to do this strategically if you want to command top dollar for your information. The way that I teach my clients to do this is to create an Intellectual Property product that does the following:

1. Solves a specific, urgent problem for a defined target market.

2. Educates your prospective clients to see you as their only choice. (This is my ultimate definition of creating competitive advantage!)

3. Naturally propogates itself. In other words, the product is so powerful that it naturally markets itself through natural recommendations to others. It’s the most powerful lead generator you can have. (In Biology scientists call this parthenogenesis—the ability for some living organisms to spontaneously replicate themselves.)

4. Compels your target market to desire your most expensive programs and services following a business funnel inversion process. (I teach this to my clients. If you haven’t registered for this exclusive training, go to the following URL right now and register right now.)

http://SellHighPricedPrograms.com/exclusive

5. Allows you to bypass your target market’s negative resistance to you. On last week’s blog post I covered four (4) critical numbers that prove that it is nearly impossible today to be heard. This is why it is critical to know how to create an Intellectual Property product.

Now watch the following video and pay particular attention to the quote from Steve Wallman. I want you to realize this opportunity before your competitors ever act on what I really believe is one of the greatest opportunities for entrepreneurs today.

To Accelerated profits from your IP.

Glenn

P.S.

Out of the ‘Sea Of Sameness’ I come to reveal this business coaching quote. Of course, as I have a bad memory I bring the following to ensure I get my facts straight…