Sell High Priced Programs blog

A business obstacle is just a challenge you haven’t solved yet.

It’s inevitable that you’ll face obstacles in growing your business. For some of you, the obstacles will be internal, such as lack of confidence, fear, worry that you’re not smart enough or capable enough. For others of you, the obstacles may be external, such as a lack of capital, need for business advice, or lack of a strong and supportive business mentor.

Whatever your specific obstacles, know, first, that everyone faces a challenge in their business, at some time or the other. The people who overcome their obstacles are those who have a routine or process for systematically addressing obstacles and moving ahead anyway.

Since the external obstacles are sometimes easier to address- you can get a business loan, perhaps, or borrow money from a family member; you can find business advice in multiple places, and seek out business mentoring as well; it may make more sense for us to focus on combating the internal obstacles, such as fear, doubt, and lack of self confidence.

I have a three step process for overcoming these kinds of personal challenges.

First, I remind myself that these challenges are a sign of continued growth. Obstacles only arise when we’re actually moving forward and taking action. If it doesn’t seem awkward, or strange, I’m not doing this right.

Second, I connect with my “why” and my reasons for doing what I’m doing. So, for instance, if I am about to speak on stage to a large crowd, and feeling a bit nervous or ramped up, I pull out pictures of my wife and sons, and remind myself that I’m up here on stage, speaking for them- I’m making sales to support them, and to support our life together. Each time, this helps me connect with the bigger picture of what I’m doing, and takes me out of my immediate feelings of nervousness or anxiety.

The third process I use is to make sure I have a positive story to tell myself, no matter what the outcome. Let’s say I did my best, but the results didn’t turn out exactly as I wanted. If I want to use this experience as a stepping stone, rather than a stopping point, I better have a very good story to carry forward so I can shape this experience into something better. It is important to balance between constructive self feedback and destructive self criticism.

If you want to be unstoppable in your business, you must find a way to overcome every obstacle- and the best way to do it, I’ve found, is by creating and using a simple system to consciously and actively break through your barriers.

Your worldview is the framework on you view the world; the ‘box’ or ’system’ you use to recognize and classify information and experiences.

Your worldview has important implications for your business, both in terms of the business you create, but, also, in terms of how to operate and manage your business.

In a simple example, let’s consider someone who has a worldview of scarcity- the feeling that there is never enough- not enough money, not enough time, not enough resources. How might a person with this worldview approach networking? partnerships? sales conversations?

As you might guess, this person would most likely approach these experiences from a ‘closed off’ or “negative” mindset, focusing on retaining as much as benefit as possible, and not as worried about the outcomes for the other person.

Contrast this to someone who has a worldview of abundance- the feeling that there is always enough (or more than enough), enough clients, enough money, enough time. How might a person with this worldview approach networking? partnerships? sales conversations?

As you can see, your worldview has important implications for how you approach experiences and challenges in your business. Many of you operate from a series of assumptions which keep you making the same choices over and over, even when the results aren’t what you want.

People tend to get stuck in habits and ruts and routines- always marketing the same old way, reflexively holding tighter to what they have, rather than risking a little for something more.

If you want to find innovative and creative solutions to your current business challenges, you can start by examining your worldview. Look for places where you might be able to stretch and grow out of old ways of thinking and reacting; you might find that you like the new way of looking at things much, much better.

One of the most powerful techniques you can apply to your marketing is that of self reflection.

Self reflection, simplified, means that you spend time examining and noting what factors or what types of positioning makes you move ahead to invest in a company, product, or service.

Let’s say, for example, that I am looking for someone to clean the carpets in my office. I see several advertisements, maybe even call a few companies, but only one stands out- for me- and this company is the one which I ultimately choose to hire.

If I take a few minutes and self reflect on why I chose to hire them, I will understand the key points of their marketing, and why it spoke to me, and how it moved me to take action.

Many times, the thoughts and feelings which trigger us to move forward are the same ones that will encourage our potential clients to do so.

The clearer your marketing message, the faster the “click” between a client hearing of you, and deciding to invest with you.

One of the elements we focus on in my high level business mentoring is to help you create the strongest positioning and clearest marketing message you can possibly create, so that your sales cycle is shortened, and people move ahead with you much more quickly.

If you take some time to self reflect on what gets you to take action, you’ll likely find key points and ideas you can use to improve your own marketing messages.

One of the hallmarks of my business coaching and training system is to help you position yourself as the undisputed expert in your industry. While there are several crucial steps to this process, one very important step is that making bold predictions.

A bold prediction is, essentially, a way of positioning yourself so that you separate yourself from your competition, and create uncontested market space.

A bold prediction is a way of immediately quantifying or classifying the biggest and best promise of your system, and is a way of getting your ideal clients to pay attention to you and want to learn more.

When you make a bold prediction about your industry, you are, essentially, saying that you have studied the signs, and are predicting the future. People like certainty and want to follow someone who is confident enough to speak up, as long as they can back up their statements with client proof (such as case studies or testimonials) and can demonstrate quantifiable results as a result of their system.

If the system is easy to understand, direct to implement, and focuses on the most desirable results for your target client, your bold prediction is going to be the fastest way to move potential clients into your business.

Your bold prediction serves to put you into your own category, one where the competition is, at best, irrelevant- or (more likely) doesn’t even exist.

When you look at your proprietary system (mined from your intellectual property), what do you see as the biggest loss that people will experience if they don’t invest with you?

Turn this biggest lost into a bold prediction, and you will help clients move into your business that much more easily.

On my private training call tomorrow with my clients, I am sharing the 7 credibility concepts I revealed on stage with Tony Robbins.

But more importantly, I am going to introduce you to one of the hundreds of clients we are mentoring right now on this system and let Jodie show you what she has accomplished.

And most importantly what you can too.

In preparation to understand this credibility system, you need to know how to build credibility in such a way that you can build instant momentum.

Whether you are starting from scratch as an entrepreneur or have been in business for years, you need to know how to build credibility where your target market will trust you instantly.

In preparation to understand the power of this system, please note the two laws and formulae when it comes to knowing how to begin to value your life experiences.

1. 1st Level Credibility = Information X Experiences

2. 2nd Level Credibility = Knowledge X Self Reflection

What I want you to realize is this: your experiences and your ability to self reflect on them are the source of massive wealth for you. (Remember the call I did with Dennis Eagle and how he turned his life experiences into $60,000 coaching programs?)

Your target market wants someone to trust you. If you know how to leverage these two laws, they will be your clients for life:

Milgram’s Law: Your target will blindly believe the words of an expert.

Zipf’s Law: Your target will choose the company/person perceived to be on top. And they will choose you for a lifetime.

Use this credibility system that Jodie has mastered as you will witness tomorrow. This is the one that I revealed on stage with Tony Robbins several months ago.

(It’s smoking hot!)

To Your IP!

Glenn

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Listen to the recording of the call here! <———- Call Recording Right Here
(Right Click and Save Target As)

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