Sell High Priced Programs blog

You can’t sell anything to anybody unless you have credibility. And one of the fastest and easiest ways to demonstrate credibility, and gain trust, is to share your million dollar story. I call it your million dollar story because it has the potential to make you a lot of money.

A business coaching training video that will turn your stomach upside down. Watch as my 12 year old son rides the what is dubbed, “the scariest ride on the face of the planet.” With the right business mentoring, your journey does not have to put this kind of fear on your face!

After your idea, filtered through your own knowledge and wisdom, it’s time to start building your thesis. Although you would have heard about a thesis in school, your job, here, is not to write down a thesis to write a book.

Your job is to write a thesis in order to solve a problem.

It used to be that having a good idea was all you needed to make a lot of money online. Now, though, with all the competition, it’s important to move out of the realm of the “information data dump” and “information overload” (of which the Internet is one of the best examples), and instead, clarify for your clients exactly why they should choose you.

There are two main types of value in your business, commodity value and dividend value. Commodity value rests on availability and convenience- you can go into any Walmart store and buy batteries, milk, or bread. These are the same batteries, milk, and bread that you could buy from Kmart, Target, or any of the big box stores. Commodities are valuable because they are necessary and convenient. They are not unique, which means that commodities are always extremely price sensitive. If you can buy the exact same product for less, with about the same amount of effort, most people will always go with the lower price.

As an expert in your industry, you want to avoid being seen as a commodity, in that your services or products are interchangeable with everyone else’s. Being viewed as a commodity is the death knell for being able to sell high priced programs.