Sell High Priced Programs blog

Here is a 5 step process for creating quality educational experiences for your ideal clients:

1. Do what your competitors are not doing. This means you must analyze your competition and offer more value than they are.
2. Give more than they expect. Go the extra mile and give your clients even more value than they can imagine. You can do this in high touch, cost effective ways.
3. Drive self reflection- make them think about themselves, their goals, their problems. An assessment instrument (quiz or survey) might help with this part.

Education is important to me. Not just because of my past history as a Vice Principal, but in my current life as an Entrepreneur. In order to be successful now, in the Recommendation Age, you, too, should be focused on the power and value of education.

When you can adequately and appropriately teach your target market, you have overcome the “noise” and positioned yourself to be the “go-to” expert- the #1 choice in your industry.

The problem is, most people try to tell, or sell, rather than educate. What’s the difference?

Zipf’s Law says this in a nutshell: If you are not perceived as the industry standard of your market place you are doomed to struggle and ultimately fail. Another way of saying this is this: 90% of business owners will fail to make a profit with their products and services.

Do you struggle selling a $19.95 book/CD/DVD?

Then you are on your way to becoming another casualty of Zipf’s Law.

And in recessionary times Zipf’s Law operates at an even faster rate.

Last week while I was at a private networking event, this guy grabs me and tells me how much I have helped him in getting his book done. He couldn’t stop raving about my book, Author And Get Rich, and wanted to meet with me one-on-one.

Now don’t tell Gary, but I didn’t recognize who he was he definitely caught me off guard.

In just a few moments I want to show you something that will easily help you position your backend more easily than you thought possible.