When you are developing high priced programs, you know that it’s important to have a defined and complete business/lead generation system. Once you have developed your system, the next thing you need determine is what is the one key action you want your target audience to take. You must take the step of recommending that your target audience take a specific step (and this step should bring them more deeply into your business.)
Entries for April, 2009
In order to powerfully differentiate yourself, you must become extremely proficient in telling your million dollar story.
Do what G.K. Chesterton told British Business owners a number of years ago.
One of the biggest lessons we need to learn as business owners is that people will always find money for what they want. When you can create desire in your target market, price becomes irrelevant.
People don’t want information. They want solutions to their problems, and that means they need information filtered through the expertise of someone who has gone before them.
When you look at differentiating your system, one of the most important steps you can take is to focus on productivity. How does your system or process improve your client’s lives?
Most of your clients will want to create specific results- whether it be better physical health, more money, more freedom, more time- and you need to clearly articulate exactly how your system will help them achieve their most desired goals.
After watching this business coaching training video, five critical questions to ask yourself based on a critical examination of “Britain’s Got Talent” Susan Boyle’s amazing live performance.