This business coaching training video trailer reveals two types of credibility that your business must have to leverage the Recommendation Age. Failure to understand this means you will never be able to create and sell the most expensive programs in your niche market.
In order to be the #1 choice for your target market, you need a system. But not just any system- you need an exclusive, proprietary system. This system is one that you create, and while you’re at it, be sure to create some unique vocabulary, too.
“To control your market, you need your own set of vocabulary”- Glenn Dietzel
When you create your own vocabulary, you further define the value you bring to your market. You remove yourself even further from comparisons with your competitors, and can create something that is more unique.
Thomas Edison stated many years ago that originality is equivalent to your ability to hide your source. Edison realized just how difficult it was—and still is—to have a unique idea.
Knowledge is applied information plus experience.
Although most of us think we want more information, what we actually want is someone to help us understand how information applies to us. This is who you need to become to your target market. You must be the person who understands their experience, applies wisdom and knowledge, and can help them understand the best course of action to take.
The fastest way to do this is through your own process of self reflection. What do you do better than anyone else? How would your ideal clients benefit from knowing this system, one that you created from your own information and experienc
How you can be certain that you will indeed be successful as an entrepreneur. The answer takes place on the longest and highest gondola ride in the world.
In order for a market opportunity to exist, there is something your competitors are not doing. What is it?
Do you even know? Do you spend any time examining the holes or gaps within your competitor’s strategies?
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