How this former Vice Principal discovered a system to properly evaluate his information. Here are some critical principles that he learned to evolve a $100,000 coaching program and the reason that today the Awakened, LLC’s coaching program has more social proof than any coaching or high level mentoring program today.
As you may know, we offer an executive mentoring and training program to help experts develop and promote their own high priced programs. One marketing element I encourage all my clients to add to their business is that of video marketing.
I do a lot of video marketing, and it always makes me smile when I go to events and people come up to me, saying, “You must be Glenn Dietzel. I saw some of your videos.” This makes me smile because it means my video marketing is working. Are you using video marketing in your business?
When you are developing your marketing materials, it’s very important to get people to take action. Many times, we encourage our potential clients to “think about this” or “consider this”, when what we really need to be doing is getting them to take action, such as writing something down, or picking up the phone to call.
It is easy to ask people to think, but, very often, when you ask people to think, they have just moved away from doing. As I often say, “Writing is the doing part of thinking”- which means I always want you to be taking an action- writing your thoughts, observations, or ideas. I never want you to passively read my blog or watch my videos without taking any action. The reason for this, primarily, is because action is what drives people to invest with you.
Are you using video marketing yet? If not, you should be.
Video marketing is one of the best ways to catch the attention and interest of your target market. I am always surprised by how many people come up to me at events and tell me they enjoy watching my videos, and they recognized me right away from my videos.
When you focus on marketing your business assertively and radically, it is inevitable that you will upset some people. There will always be people who are envious of your marketing, or your success, and who criticize the way you do things.
And you know what? That is OK.
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