When I was speaking with my executive mentoring clients last week, one of them asked me a very good question. “Glenn,” she inquired, “How can I make more sales fast?”
While there are several ways to increase your sales, the simplest formula comes down to this:
More Sales = amazing benefits + amazing credibility + amazing difference
Time management is a key component to running a successful business. As an entrepreneur, especially of a new business, you are likely to be managing several tasks at the same time, which makes it difficult (if not impossible) to complete everything as scheduled.
Though I do pretty well at maintaining a good work/life balance, I, too, sometimes get consumed by work projects which take up valuable time in the evenings and weekends- time I would normally be spending with my wife and sons.
Live from this Rail Bridge In Carlisle, Ontario, Canada–Please don’t tell the police! A powerful demonstration on how to break laws and eliminate the rules that others place over you which are holding you back from succeeding as an entrepreneur.
Here are three more methods you can use to be authoritative in your copy:
Detail the benefits and advantages
Remember, your audience always wants to know what’s in it for them. Give them facts, figures, information- proof- about the benefits and advantages of your product/service. Be creative. One technique I use is to brainstorm all the possible benefits and advantages, and then select a few to test. My audience tells me what they respond best to, and this increases my conversions and sales. Always be testing your benefits and advantages. You can also do this when someone calls to learn more; ask them, “what was the biggest benefit or advantage you saw that led you to contact us today?”
In order to sell high priced programs and services, you must be seen as the authority in your niche. One way to accomplish this is to use strong, authoritative language when defining the results and outcomes you create. “Copy” refers to any communication you make about your product, service, or business. Strong copy can move people to take action, and learning how to create effective copy is one of the most important business skills you can develop.
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