Sell High Priced Programs blog

One comment that comes up in my executive mentoring calls quite often is that the experts I work with find it distasteful to “sell”. They associate selling with sleazy tactics, used car salesman, and with forcing people to buy. And then, sometimes, my clients expect that just because they created a product, program, or service, that it will sell itself.

The truth is that you have a moral obligation to sell. If you are in business to make money (and you should be, I mean why else would you have a business?), then you must become very comfortable with selling. If you truly believe in the power of your system (and you should), then you must get your system in front of people. The way to do this is through marketing. But marketing and sales go together, so you must sell.

This experience is one that everyone has had numerous times and proves that anyone can create and sell high priced programs.

Have you ever given any thought to the words and messages you use to discuss your business and services?

The words you use are, literally, the conduit to your sales and marketing.

The words you use have power, and should be focused on moving your listeners to take some action.

On one of my executive mentoring calls last month, I was explaining to the listeners how important it is to treat yourself as a multimillion dollar investment.

What does that mean exactly?

I’m glad you asked, because I’m about to explain.

If You Are Interested In How This Ordinary Dad Created Someone Out Of Nothing And Generated 6 Figures In Only 21 Days…

(One of the reasons we have created our Executive Mentoring Program was because my CPA Father would always tell me this when I was growing up:

“Glenn, the problem with most businesses is that they are asset rich and cash flow poor!”
—Frank Dietzel