Sell High Priced Programs blog

Intellectual Property (IP) is the central resource for creating instant wealth for you today. In fact, in a difficult economy it is imperative that you know how to create value and that you know how to translate your value into IP. And IP Data Mining is the means to helping you gain an objective standard regarding how to properly identify and value your intellectual property.

You’ve probably heard me say, over and over, that you need to focus on benefits, not features. But have you ever wondered why? If so, keep reading- I’m about to tell you.

The main reason you want to focus on benefits, not not features, is because all buying decisions occur first at an emotional level. People want first, and buy next.

One of the first coaching questions I ask my high level mentoring clients is “What Are You Paid For?”- and, surprisingly, many of them do not know. This is despite that fact that they have been in business for years, and have sold products or services all along. But, as often happens, the very simplest coaching question can be the most powerful, and most entrepreneurs don’t know what they are paid for.

So, if you were one of my coaching clients and I asked you what you were paid for, what would you say?

If you’ve ever had the opportunity to join one of my webinars, hear me speak, or work with me personally, you know, first-hand, that I’m a tough coach. I regularly push my clients to achieve more- faster and better- than they could on their own.

Part of this is due to my personality- I’m pretty Type A- driven and motivated to succeed. The other factor that drives me is my absolute passion and conviction in my services. I regularly invest time, energy, and resources to be at the top of my game

One of the hallmarks of my system is the emphasis on building rapid credibility. As a professional, credibility is one of your biggest assets, one you can use to grow your business and reputation very quickly.

Most people are too focused on providing a service, rather than creating a context for their service. While providing a good and strong service is important, of course, it’s equally important that you put your services in the correct context.

Context is one of the areas that most entrepreneurs fail to consider. Building subsconscious credibility is one element of the proper context for your business services.