One of my top speed to market principles is that you need to rapidly implement new marketing ideas and quickly get market feedback.
How rapidly are you executing?
My guess is that you could be doing more, and executing faster.
One question I ask my new (and potential) clients is about their level of message to market match. While some of them don’t know the answer to this question, a greater number have some answer like this, “Pretty good.” or “People seem to like it when I talk about my business.”
I then ask them why they are seeking business coaching. And, invariably, the answer is that they want to accelerate the growth of their business. Why? Because they aren’t making enough sales.
A simple diagram created in 1969 proves why you struggle in business and a powerful video on a secluded island reinforces the point.
As an entrepreneur, you always want to start with the end in mind. Sometimes, where we want to go with our business (our dreams, passions, goals) gets lost in the day to day activity, struggle, and challenges of running our business. We may have started our business with one outcome in mind, but find that, as it evolves, we are heading somewhere else entirely.
As I’ve been sharing a lot of business strategy and advice on this blog, I wanted to take a break from strategy and tactics for a minute and focus, instead, on some bigger picture, or “big perspective” type questions.
As your target market becomes more and more educated about your products and services, you will need to rely more on an educational, consultative approach to selling your high priced programs and services.
People don’t want to be sold to, but they love to buy.
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