How to properly differentiate yourself and how to build credibility at an unconscious level so your ideal clients trust you immediately so that you can make 2010 the year that you play BIG.
When you have developed your strategic model that defines what you will be offering your high end clients, along with features and benefits, make sure you also present this document powerfully. You can use it as a consultation tool, a feedback tool, or to open conversations.
When you have developed your business idea or system that you will be selling, it’s important that you focus on timing your market just right. What this means is that you must put yourself into your desired marketplace at just the right speed, with the right message to market match.
If you are too early, your message won’t gain traction, and your good idea will be stopped in its tracks. If you are too late, you run the risk of being undifferentiated, and being seen as a follower, “copy-cat” option rather than the undisputed choice of the marketplace.
To grow your business more quickly, you must master the process of building desirability. In this context, building desirability means that you position your company strategically. As you develop your strategic positioning, you want to focus on building desirability as well.
Think about your ideal client. What traits or qualities could you highlight that would make your business even more appealing to them? These are the areas that you want to use to build desirability and credibility.
Last week I went for a walk over the Sydney Harbor Bridge above the Sydney Opera House. I shot the following business coaching video on top of the bridge to show you why your target market doesn’t know who you are and more importantly, why they simply do NOT care who you
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