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Helping you effectively sell high priced programs

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Entries for May, 2010

Why I Don’t Like Free

If you’ve been in business for any length of time, you’ve no doubt been offered something for free. Now, of course, we all love “free”, and “free” has definitely given me samples, small tastes, and mini experiences of a brand or product I was considering.

The problem with free, in your business life, is that free means you are not focusing on your business bottomline. It means that you aren’t 100% focused on generating profit- which, as you know, can make it difficult to build and grow your company effectively.

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Build Your Creative Thinking Skills

Although science has recently shown us how malleable our minds are, popular culture hasn’t fully caught up. In particular, we think of thinking skills as set in stone. According to this mode of thought, we are either born with well working, highly functional brains, or else we are born with dull ones that don’t work very well. Although in school we try to train our critical thinking skills to function better, we often forget how much control he have over the working of our own minds. Few of us reach our full potential because we tend to stop learning new things after we leave school. Even when learning continues, we focus on learning facts but not on abstract thought processes themselves. When you become aware of the brain is a machine that can be tweaked to work better, however, the possibilities become endless. There is so much that we can do with our thinking skill.

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How To Create Your Competitive Advantage: A Real Life Case Study

A Real Life Case Study on how to create your competitive advantage that compels your prospective clients to only choose you.

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Pimp Your IP–Watch What This NY Biz Woman Did!

One of the most fundamental mistakes that people make today is not having the kind of assistance to help them play big.

Before you watch a video that one of my clients created for you where you will get a chance to see how we help our clients pimp their IP–Intellectual Property–in real time, first understand this principle when it comes to creating value and taking strategic action.

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Developing Your Brand Positioning Strategy

The process of positioning your business (also called brand positioning strategy) is one of the most complicated issues in the world of marketing and advertising today. Many entrepreneurs still think in the short term, looking at a particular marketing campaign or introducing a new product, but fail to understand the issues of long-term branding strategy. The problem is that there are many different branding strategies available, and it’s difficult to know which ones will work best for you.

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