Three critical business coaching principles to create and communicate your competitive advantage in an overcrowded market place. The world’s first ‘CamCast’ was shot live in front of this famous California pier…
One of the fundamental concepts that most business coaching experts miss is the concept of learning how to do business. In fact MBA programs and other formalized ways of learning business totally miss this point.
One of the hallmarks of my business is that I focus on value. I am constantly looking for new ways to add more and more value to my existing clients. I regularly invest in myself, so I am learning and growing, and have more expertise to bring to them. I regularly create new programs and models to help them learn and implement faster and better. I bring on top trainers and coaches to guide my clients to faster success. In short, I focus on multiple ways I can continually add increasing value. This approach serves several very important functions within my business.
When people hear the word “persistent”, they often think of “pushy”- and most of us have enough negative associations with sales and selling that we never want to be seen as a “pushy salesperson.” We don’t want to be like that used car salesman who keeps pestering us about the latest and greatest deal on a piece of junk we don’t even want.
Do you qualify to sell your advice for top dollar? If you want to impact your market place, you must know how to create high priced programs.
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