In order to sell high priced programs and services, you must be seen as the authority in your niche. One way to accomplish this is to use strong, authoritative language when defining the results and outcomes you create. “Copy” refers to any communication you make about your product, service, or business. Strong copy can move people to take action, and learning how to create effective copy is one of the most important business skills you can develop.

The biggest goal in writing copy is to convince the reader, listener, or viewer. (And yes, you should be thinking about copy even when recording an audio, or developing a video- copy is just not written anymore.)

Authoritative copy is easy for your audience to trust because it is direct, truthful, and tells them exactly what they need to know in order to purchase.

In this post, we’ll cover 3 methods to increase the authority of your copy. We’ll add on to these ideas in later posts.

But, to get you started, here are 3 methods you can use, today, to increase the authority of your copy:

First and most importantly: You must know your topic

Now this should be easy for most of you, as you are subject matter experts in your chosen topic area. If you are not yet an expert, strive to be. You must be able to demonstrate to your audience that you know exactly what you’re talking about. Using case studies, specific examples, and verifiable results can help you convince more effectively.

Next, you must: Prove your experience

Use your own background, history, struggles, challenges to build a strong case for why you are the leading authority on this topic. As you know, I advocate self reflecting on your life story and life experiences in order to create your unique system.

The third element: Use your USP

Every product, idea or statement has a USP or unique sales proposition. Find out what yours is when writing copy. The USP will help define your statement and make you stand out from write-ups that have a similar idea. You can use this to your advantage to create authority.

Be crystal clear in your USP so your audience “gets it”.

These are three methods for increasing the authority of your copy. We’ll cover a few more methods in the next post.