Just joined us? Read the first three methods for being authoritative in your copy

Here are three more methods you can use to be authoritative in your copy:

Detail the benefits and advantages

Remember, your audience always wants to know what’s in it for them. Give them facts, figures, information- proof- about the benefits and advantages of your product/service. Be creative. One technique I use is to brainstorm all the possible benefits and advantages, and then select a few to test. My audience tells me what they respond best to, and this increases my conversions and sales. Always be testing your benefits and advantages. You can also do this when someone calls to learn more; ask them, “what was the biggest benefit or advantage you saw that led you to contact us today?”

Communicate without hype

Yes, you might have the latest and greatest and best widget ever, but just because you hype it doesn’t mean they will buy. Instead, focus on providing data, facts, statistics and other verifiable information. Communicate with your prospect, not at them. Consider that your ideal client makes the decision to buy, and give them everything necessary to help them make that decision. If you must use wild claims or hype, make sure this comes from satisfied clients who are raving about your services or products. It’s much more believable and builds your credibility further.

Use proper language and correct spelling

In this age of word processors and spell-check, there is absolutely no reason for faulty grammar, poor syntax, or misspellings in your business communications. Use proper language and pronunciation when you speak in your videos or teleseminars. What you say and how you say it sets the tone for your level of professionalism. If you are asking people to make a significant financial investment with you, be sure to live up to their expectations in as many ways as you can.