4 Critical Business Numbers That You Must Know To Succeed In Selling Your Information For Top Dollar.
This blog post is a reality check on understanding that your target market doesn’t know who you are they don’t care. They really don’t.
I see so many well meaning entrepreneurs who simply have not a clue on how to truly value their information. And this is highlighted by the fact that they don’t know how to create a business front end product properly to instantly position their highest priced programs and services.
Proper information product development is further compounded by the reality that most entrepreneurs have never used a system to ensure they are properly differentiated.
I shot this business coaching video from the ‘Sea of Sameness’ to help you wrestle with these 4 critical numbers.
Enjoy this video—I challenge you to spot me right away!—as I share with you these 4 crucial numbers that are critical in your information product development.
To Accelerated Profits with your IP!
P.S.
Out of the ‘Sea Of Sameness’ it arose baring these four critical factors. (I brought my office chair with me on this one!)
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July 30th, 2010 at 4:35 pm
Glenn! 28! Don’t you think your stats are much too optimistic?
July 30th, 2010 at 4:37 pm
Hi Glen,
Of all the videos I have watched this was probably the most entertaining and original. Thanks for sharing those vital numbers every marketer needs to know.
Kay Kinder
July 30th, 2010 at 5:04 pm
Kay…
Getting recognized is incredibly difficult today especially when 30% of the Internet is new everyday!
These 4 numbers are critical to realize what each of us is up against.
It’s all the more critical to ensure you can create an front end information product properly.
Thanks, Kay!
G.
July 30th, 2010 at 5:07 pm
Geo…
Thanks for your comments.
I challenge you to begin to think about your own thinking…metacognition!
Prove me wrong–I challenge you!
Thanks for your resistance….it’s all the more reason that my comment re: “your ideal clients do not know who you are and they don’t care” is all the more true.
Please make sure you work closely with someone who can help you design your lead information product properly. You only have one chance to be heard after you get around the four critical numbers I reveal.
Cheers!
G.
July 30th, 2010 at 6:40 pm
Glenn,
Another home run video my friend!
The sea of “sameness” resonates like the sea of mediocrity – in that many people are afraid to stand out from the crowd and be heard.
In this market entrepreneurs must stand out or be swept away into nothingness like the sands in those waves.
All Good Wishes,
michael
July 30th, 2010 at 7:59 pm
Hi Michael:
The ’sea of sameness’ preventing so many people from living their dreams.
This begins by clearly understanding your competitive advantage and knowing how to reframe what you do around your prospective clients’ natural resistance. In other words you need to know how to create your front end information product properly.
Thanks, Michael!
G.
August 2nd, 2010 at 4:12 am
Glenn
Great video that definately brings home the point. Pretty amazing numbers, almost overwhelming. I don’t think I want to be one of those who gets washed away in the sea of sameness.
Thanks for sharing this.
Tina
August 2nd, 2010 at 12:04 pm
Tina…
Thanks for your comment. You don’t have to worry provided you know how to clearly create your competitive advantage and use this inside of a powerful educational process you put your prospective clients through.
More than every you must think strategically.
Every week I run a 30 minute exclusive training call on how to do this properly.
G.