mall_of_americaJust recently I was speaking at Mall Of America and I placed a fun bet with the event organizer, Jeff Mills of the Midwest Super Conference in Minneapolis, Minnesota.

I told Jeff that I would be his top closer at his event.

Jeff, told me, “Glenn, Joel Bauer is speaking at this event and I am sure he is going to be the top closer.”

Joel today is one of the best pitchmen in the world—I would argue the best—and to watch Joel is to instantly realize he is the best.

However, going head-to-head with Joel didn’t phase me.

I simply looked Jeff in the eye and stated, “I will beat Joel. And I will be the top closer at your event.”

NOTE: One of our Business Coaching Speed To Market Principles: “Always put yourself in a position that demands that you will succeed.”

Just this week I received a special Fed Ex parcel from Jeff, delivered to our International Office in Sarnia, Ontario, Canada.

And it was a surprise gift from Jeff announcing that I won the bet!

JeffMills_LetterRefer to the photo that includes Jeff’s hand written note on top of the gift that I won.

This leads to an important question I want you to consider. When it comes to your Intellectual Property, what has more value: sales or training.

In other words is sales more important or is training more important when it comes to valuing your Intellectual Property?

Here is my quick response to this question: Without sales, a business simply cannot exist no matter how great the training.

At the same time, without great training, a company cannot exist long term even though it has a great sales process.

In other words in both scenarios a company cannot leverage the power of Zipf’s Law. (In an over-crowded market place, your ideal clients will choose the company/person perceived to be on top.)

Both are extremely important. And both can be leveraged through a concept called ‘Asset Bundling.’ In other words, 1 + 1 = 3 or 4 or greater.

This is another real life example of why you must create an education system (training) that embeds a sales process.

On a final note: Sales is the ultimate metric of how well your marketing is doing; and a properly created training system will leverage sales 24/7 and allow you to leverage the power of Zipf’s Law.

If you are positioned properly, Zipf’s Law is the ultimate weapon that perpetuates your sales at a subconscious level and compels your ideal clients to do business with your for a lifetime!

This is exactly what has caused our company to become one of the fastest growing B to C and B to B high level coaching programs today.

Create More Value, Make More Money

To Properly Valuing Your I.P.!

Glenn :-)

P.S.

A Freekishly Powerful Concept Based On Gresham’s Law To Help You Develop The Confidence To Play Big…Right Now. 

Live In Front Of The USS Midway In San Diego, California… 

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Some Of Glenn’s Clients

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