Here’s a powerful prediction: your business success is determined by the quality of decisions you get your prospective clients to make.

The problem with most people is that they don’t know how to make quality decisions. Let me frame it this way from what I do. I teach clients to create and sell high priced programs—the most expensive information programs in their niche. Low priced programs require what I call generic decisions or decisions that really do not have any long lasting meaning—they are low-impact decisions. For example, purchasing a $19.95 book really is a no brainer and will not ruin anyone financially. The entrepreneur who offers a low priced program is really no different than someone taking orders at a fast food restaurant or someone checking out your order from a retail clothing store. Low priced programs require what I refer to as generic or low quality decisions.

Create More Value, Make More Money

Having a client invest in a $10,000, $25,000 or high priced program requires engaging them in a totally different decision making process. The entrepreneur who offers a high priced program requires that he/she has a process that focuses on getting their potential clients to create quality decisions as opposed to low quality, low cost ones.  One of the best ways to accomplish this is to create an education experience that helps your prospective customers truly make decisions that they have never made before.

Now let’s look at your success to date as an entrepreneur. One thing I can tell you is this: the level of your income is directly related to the level of decisions you have made in yourself. How can you offer a high priced program if you have never begun by creating quality decisions in your life—decisions that most people would probably never entertain?

Let me challenge you with this: you will never be able to create and sell a high priced program if you have never made a decision equal to or that surpasses the price of your highest end programs.

If you want to impact your market place, you must know how to create high priced programs. This begins by making quality decisions that few people would be willing to make.

Here’s a decision for your to make right now: how willing are you to get close to the source of momentum? Without business coaching as I explained in a post last week, you fail a basic premise of success and you prevent yourself from making a quality decision that will position you to create and sell high priced programs from your experiences.

To Big Profits from your IP!

Glenn

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