I was reviewing a sales letter for a client the other day and noticed that she had made several marketing mistakes.

Since I try to take my real life coaching experiences with clients and turn them into teachable moments for each of you, let me tell you what was wrong with her sales letter- as a reminder for how you can improve your marketing.

Here’s how to improve your marketing:

  • Make your testimonials prominent. These are the best way to convince others of your expertise and should be emphasized.
  • Use postscripts for more impact
  • Tell people that this is the most important letter they’ve ever read
  • Focus your headline on what’s most vital for your target market
  • Use action verbs as frequently as possible
  • Strongly focus on benefits of your program

How does your marketing message stand up to this list?