One of the questions I ask my clients is this: “How much time do you spend creating new materials vs. how much time do you spend out in front of your target market?”

This is a crucial question, because, for the majority of them, they sit in their offices creating website pages, new ebooks, new CD’s and so on when what they really need is to be out in front of their target audience- meeting them, connecting with them, selling to them.

It’s easy to stay inside and put together the perfect product in your head. But to create a truly great product- one that is well received, helpful, and sells well, requires feedback.

And to get this feedback, you need to be in touch with your market.

I always suggest that you spend more time being with your ideal clients than creating content for them. This isn’t to say that you shouldn’t create useful information to help them- but you should focus on doing this AFTER they’ve already made the investment with you.

This is why, for example, I spend a lot of time creating new content for my existing clients and my Inner Circle. They have already chosen to invest with me, and, therefore, should get first access to my best thinking, my best resource, and my best tools.

While I enjoy blogging and teleseminars and all of the promotional avenues I am involved in, where I really shine- and where my enthusiasm is the highest- is to share my expertise and knowledge with those people who have come to learn from me. The people who have chosen me as their business mentor, and who rely on me to help them navigate the shortest path to massive cash flow.

The best way to create content is to have real life experiences and real life examples of clients you’ve been able to help. Reflect on where they started, and what successes they experienced. How did you help them create these results?

That would be a product worth paying for.

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