In this third post of the better marketing videos series, let me give you a few more tips for improving your videos. Videos are one of the most effective and least expensive ways to promote your business. If you are using video marketing, you are not making as much money as you could be.

  • Make sure your videos have a gradual ending or completion point. Don’t end them abruptly or awkwardly.
  • One way to smooth the ending: Hold your position for a few seconds after you stop speaking. This gives you a few extra seconds to work with during editing.
  • Watch your video for any odd or unusual body language. Try to look pulled together and confident.
  • Put the boldest benefit and biggest claim in the first 4 seconds. This is how long you have to capture attention.
  • Focus on making more than one video. When you have completed the first one, go ahead and make 2-3 more right away. The more you make, the better they will be.

I have a few more tips to share with you on video marketing, but before I do this, I want to make sure you’re using this information. Have you developed your script yet? If not, do that now. If you have developed your script, practice it a few times to make sure it is easy to say and sounds good out loud.

I’ll be back with a few more video tips in a later post.

Create More Value, Make More Money

Related posts:

  1. Focus Your Marketing For Your Desired Result Focused marketing is more powerful than unfocused marketing. While I'm...
  2. Self Reflect for Stronger Marketing One of the most powerful techniques you can apply to...