One of the hallmarks of my system is the emphasis on building rapid credibility. As a professional, credibility is one of your biggest assets, one you can use to grow your business and reputation very quickly.

Most people are too focused on providing a service, rather than creating a context for their service. While providing a good and strong service is important, of course, it’s equally important that you put your services in the correct context.

Context is one of the areas that most entrepreneurs fail to consider. Building subsconscious credibility is one element of the proper context for your business services.

Subconscious credibility, basically, is the process of regularly and actively creating top level positioning. This means that you leverage every strategy and technique you can in order to position yourself as the only, and best choice for your target audience.

There are several ways to build subconscious credibility:

  • Look nicer than people expect. There is a line of thinking which suggests you should dress up one level- this means dress for the job which is one step above yours, so you look the part. You can apply this to your business in that you should always positively stand out in terms of your appearance. Dress a bit nicer than people expect, and they will automatically give you more respect.
  • Sprinkle in case studies or examples in your conversations. When someone asks you for help or advice, you can build subconscious credibility even further by mentioning phrases like, “I had a client who had the same problem, this is how we solved it.” or “I just helped a client with this same issue”- phrases like this subtly indicate that you have expertise that is worth experiencing.
  • Get endorsements from influential people. Testimonials like this build your reputation and immediately make people take notice.

While there are other ways to build subconscious credibility, these are three strategies you can start using right now. Adopt them into your business. You’ll notice that people respond to your differently.