In order to create your own niche category, it is vital that you offer services that nobody else offers. The best way to make sure your services are unique is to create your own proprietary system.

Your proprietary system is the exact steps and processes you take clients through in order to solve a very specific and painful problem. This very specific and painful problem must be one that people will pay to have addressed. There are certain specific and painful problems which, while annoying, are not quite painful enough (yet) so that your clients’ can justify the investment in your high end programs and services. So you must be sure that you build your proprietary system around a problem that your clients would be willing to invest in finding a solution to.

When you build your proprietary system, your first step is to start by determining what it is you offer that nobody else can offer. We’ve touched on this idea before, but your greatest resource is your own self reflection, which is the outcome of your life experiences and what you learned from them. Chances are, you’ve had at least a few very specific and painful problems in your life that you would have paid money to have resolved or fixed. If you can recall one or more of these, you have a good starting point for identifying a problem that perhaps other people would pay to have solved for them too.

This is how you know your market will pay for your solution. Your next step is to define what your solution is. How did you solve the problem for yourself? What combination of thoughts and actions allowed you to ultimately overcome this problem?

Can you define a clear, step by step, pathway that you took to move from problem to solution? If so, I’d suggest diagramming or flowcharting this out for yourself. If we take an example of weight loss, let’s say that you ate a certain combination of foods, did a certain amount of exercise, and thought of your body and weight in a certain way. If you can pinpoint the specifics of what worked for you, you can build your proprietary system around it.

While it’s not a 100% requirement that you be a product of your own system, it’s excellent if you are. Not only will you be a living and breathing testimonial as to the proof of your system, you will naturally have a great deal of passion for sharing your story and educating your market. When proprietary system + perfect testimonial + passion meet, there is profitability just waiting to happen.