Business Coaching: The Central Resource For Creating Instant Wealth
Your Intellectual Property is the central resource for creating wealth. In fact, The Intellectual Property era is upon each of us, and I am going to be spending time showing you how to maximize your value in a market place where cash flow rules.
Why should you care? Because too many entrepreneurs, speakers, coaches and authors today simply do not know how to value and structure their IP. As a result they end up competing on price. And this is why according to Zipf’s Law, 90% of entrepreneurs fail to make a profit with their products and services.
Let me even be more pointed about the importance of what I am going to share with you. Write down right now the highest priced program and service you have ever sold. Now I want you to move the decimal place over two places to the right. And for most of you, I want you to move the decimal place over three places to the right!
So you get this…
$27—————————–>$27,000
Cool? Let’s go. I need to set the foundation in today’s post on a few critical concepts for you to know to you can begin to unlock your true value.
First, I challenge you to do the following. Go to Google and do a search on how to value your Intellectual Property. What you will find is that there is very little material on how to actually do this.
In fact, many experts in the field of intellectual property valuation state this is a burgeoning field as it relates to knowing how to value intangible assets often referred to as Goodwill by accountants and lawyers who specialize in this area.
Over the next few weeks I am going to share with you some of my observations I made on a recent private training for my clients in the area of asset bundling and how to strategically position their intellectual property for maximum value in the market place today—and how you can too!
First of all, the traditional definition of how to value business enterprise involves the following formula: Working Capital (your equity) + Fixed Assets + Intangible Assets (IA) + Intellectual Property (IP).
The traditional definition of Intellectual Property involves separating out both I.A. and I.P. Both of these areas are referred to as ‘soft’ assets. I.P.is normally created by law—yes, lawyers can be useful!—and include patent systems, trademarks, copyrights, trade secrets for some examples. IA is usually defined as IP that has no physical embodiment and includes such things as customer lists, distribution networks, regulatory compliance know-how, good manufacturing practices et cetera.
And the key point I want to make clear is that I disagree with this definition. I believe that IA and IP are not separate entities, especially when it comes to helping you value what you do and how to strategically position this in the market place.
My definition combines both IA and IP as one entity. They are not separate.
Furthermore, what is really crucial if you want to properly understand how to value your IP so that you can create the most expensive programs in your niche market, is that you must have a method or system of identifying and valuing your unidentifiable intangible assets (unidentifiable IA)—i.e. those assets that you not only do NOT realize you possess but are the source of great wealth for you.
Your Central Source To Wealth: IP = Unidentifiable IA + Identifiable IA
In the next blog post I will provide you a powerful example of how to uncover and begin to view both your identifiable and unidentifiable assets so that you can capitalize in the Intellectual Property Era. This will help you begin to uncover assets that you never realized you possessed and introduce you to a concept called asset bundling.
This is the secret to turning $27 into $27,000.
To Positioning Your IP To Sell High Priced Programs!
Glenn 
P.S.
If You Want To Turn A Struggling $27 Product Into A $27,000 Piece Of IP, Watch This Short Video Now.
(You listen and I will keep my eyes on the road!)
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July 31st, 2009 at 6:25 pm
Great video/post, Mr. G.
I’ve also heard IP referred to as IC (Intellectual Capital) and I agree totally.
It’s worth MUCH more than we realize and our “expert” status is only valuable
if we know how to market it and position it properly in the mind of our audience.
If done properly, we suddenly realize the power of attraction vs. chasing.
Thanks for sharin’. I really enjoy your videos.
Keep the faith and keep being YOU!
~Ronald
TrueBeliever & HopeDealer
August 1st, 2009 at 12:24 am
Biologically they have to combine. They cannot survive alone.
Your individual properties must meet your assets. You are an
individual with many properties necessary to attain any assets, either external gains are external.
I may not be making must sense but the ideology is hard to explain in text.
August 1st, 2009 at 4:25 am
Hi Carol:
You do make a lot of sense from the standpoint of why our company is so busy coaching clients on how to indentify, value and strategicallly position their IP. Building this kind of clarity is difficult as you demonstrate and why mentoring is so important.
Thanks again, Carol.
Glenn
August 1st, 2009 at 2:07 pm
Well said, Glenn. Moreover, your timing couldn’t be better. For the Small Office/Home Office “SOHO” market, my new business partner and I have been working on market *testing* and a unique 3 tiered formula for pricing. Our team’s services include premium Information Security consulting services (“penetration testing,” web site vulnerability assessments, systems baselining, etc.).
We offer Customized Solutions using a structure similar to an “IT Help Desk” Tier 1, Tier 2, and Tier 3 — with Tier 3 reserved for the most complex and most difficult problems to resolve. There are two focus areas: 1) preventing a security and privacy breach, hack, or other compromise, AND/OR 2) “fixing” a system or web site after it has been hacked, altered, or otherwise compromised. Simple, right?
Pricing for the corporate and/or government markets is easy and very lucrative, because there are many precedents and industry standards. Most professionals serve these people.
In the online entrepreneur’s world, there are HUGE needs (and wants); however, currently there appears to be vague understanding of the value and practical application of these services. Four recent referrals have occurred *post* hack, unfortunately. We’ll be studying your blog posts and listening to your approach. It’s fascinating so far. I’m thinking we can use your approach to assessing the tangible guides we are producing as bonuses to our services! Thanks for sharing, Glenn. – @CheriSigmon Washington DC USA
August 1st, 2009 at 3:41 pm
Hi Cheri:
Thanks for your comments. I recommend strongly that you register for my private training on How To Value Your Intellectual Property so that you can strategically position your value to create and sell the highest end programs and services.
G.
August 15th, 2009 at 4:48 am
Hi Glenn, although I am new to this. To find a Muliti-Millionaire. Giving from all the trash out there and people buying and trying to something,shuffling around bumping into the walls.
Well then Having the time and expertise of such magnitude as Mr. Glenn Dietzel. I am truly blown away and the more Glenn feeds us then more we will grow and, then it is up to us as always teaching those that are lookin for us.
I did do the google check and there 10.7 million people looking for us.
Well now sit up suck it in, learn,over and over.
Glenn,once more I am glad to watch this video you, prepared for us. Truly Ecellant this picture is unfolding and I enjoy to learn.
Thank You and may God Bless you and your Family.
Warm Regards,
Randy Baldwin