Your Intellectual Property is the central resource for creating wealth. In fact, The Intellectual Property era is upon each of us, and I am going to be spending time showing you how to maximize your value in a market place where cash flow rules.

Why should you care? Because too many entrepreneurs, speakers, coaches and authors today simply do not know how to value and structure their IP. As a result they end up competing on price. And this is why according to Zipf’s Law, 90% of entrepreneurs fail to make a profit with their products and services.intellectual-property3

Let me even be more pointed about the importance of what I am going to share with you. Write down right now the highest priced program and service you have ever sold. Now I want you to move the decimal place over two places to the right. And for most of you, I want you to move the decimal place over three places to the right!

Create More Value, Make More Money

So you get this…

$27—————————–>$27,000

Cool? Let’s go. I need to set the foundation in today’s post on a few critical concepts for you to know to you can begin to unlock your true value.

First, I challenge you to do the following. Go to Google and do a search on how to value your Intellectual Property. What you will find is that there is very little material on how to actually do this.

In fact, many experts in the field of intellectual property valuation state this is a burgeoning field as it relates to knowing how to value intangible assets often referred to as Goodwill by accountants and lawyers who specialize in this area.

Over the next few weeks I am going to share with you some of my observations I made on a recent private training for my clients in the area of asset bundling and how to strategically position their intellectual property for maximum value in the market place today—and how you can too!

First of all, the traditional definition of how to value business enterprise involves the following formula: Working Capital (your equity) + Fixed Assets + Intangible Assets (IA) + Intellectual Property (IP).

The traditional definition of Intellectual Property involves separating out both I.A. and I.P. Both of these areas are referred to as ‘soft’ assets. I.P.is normally created by law—yes, lawyers can be useful!—and include patent systems, trademarks, copyrights, trade secrets for some examples. IA is usually defined as IP that has no physical embodiment and includes such things as customer lists, distribution networks, regulatory compliance know-how, good manufacturing practices et cetera.money

And the key point I want to make clear is that I disagree with this definition. I believe that IA and IP are not separate entities, especially when it comes to helping you value what you do and how to strategically position this in the market place.

My definition combines both IA and IP as one entity. They are not separate.

Furthermore, what is really crucial if you want to properly understand how to value your IP so that you can create the most expensive programs in your niche market, is that you must have a method or system of identifying and valuing your unidentifiable intangible assets (unidentifiable IA)—i.e. those assets that you not only do NOT realize you possess but are the source of great wealth for you.

Your Central Source To Wealth: IP = Unidentifiable IA + Identifiable IA

In the next blog post I will provide you a powerful example of how to uncover and begin to view both your identifiable and unidentifiable assets so that you can capitalize in the Intellectual Property Era. This will help you begin to uncover assets that you never realized you possessed and introduce you to a concept called asset bundling.

This is the secret to turning $27 into $27,000.

To Positioning Your IP To Sell High Priced Programs!

Glenn :-)

P.S.

If You Want To Turn A Struggling $27 Product Into A $27,000 Piece Of IP, Watch This Short Video Now.

(You listen and I will keep my eyes on the road!)

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