February 18, 2009
This week’s business coaching training blog post is the product of a question that an entrepreneur asked of me in a forum on rapid business execution and how to over-come ‘overthinking’. Critical concepts follow below including: 1. the two ’skins’ you need in the game; 2. five principles to prevent over-thinking; 3. three key questions to test yourself whether you are over-thinking; and 4. a case study of an ordinary person who used these principles to generate his first $23,000 from scratch in less than two weeks.
Create More Value, Make More Money
Use this business coaching training to start building out your business back end quickly. My answer to the entrepreneur who raised this point began with the knowing the difference between over-thinking and strategic thinking.
Critical Business Coaching Training Question: How is it that you can teach yourself to think strategically without over-thinking?
One of the biggest problems that I see entrepreneurs making is that they over-think as I have previously mentioned. They make things more complicated than they need to.
Before I continue with this thread of thinking, there are certainly a group of people where the opposite holds true: they fail to think at all! These kinds of people have the ‘get rich quick’ mentality and this leads to not even thinking at all.
Incidentally, this blog is NOT dedicated to you, if this is your mindset—the mindset of the ‘under-thinker’. You will NEVER get rich. You will NEVER generate an asset worth selling for millions. Rather, you will continue to fool yourself into NOT realizing the truth of ‘greater sameness will NOT get you better results.’
Under-thinking also leads very often to entrepreneurs who build a slew of products without ever making any money with any of them. Worst yet, these entrepreneurs believe that do not have to put any ‘skin’ in the game.
BUSINESS COACHING TRAINING NOTE #1: Speaking of ‘skin’ 
, here are my two requirements for making it as an entrepreneur:
1. You must invest in yourself financially—always. Proper evaluation of your information begins with understanding how to invest in yourself strategically.
Sure we have all been ripped off when we have invested in ourselves. I probably more than you! This is why it is important to move the ‘free line’ with your ideal clients so you can qualify them properly using the Q.S.E. Model.
2. The second piece of ‘skin’ involves the use of your mind. This is what this blog is centered on by the way, helping you put the correct ‘skin’ in the game in the form of execution (Read last week’s blog post for the definition of strategic execution.)
BUSINESS COACHING TRAINING NOTE #2: The financial investment that you make in yourself is the best leverage to ready your mind to move into a new paradigm around strategic thinking.
Here are five principles to remind yourself when it comes to leveraging the ‘two critical skins’ you must have in the game to stop you from over-thinking:
1. You need to understand how to become a great entrepreneur—today, not tomorrow. Tomorrow is too late. (Becoming a good entrepreneur won’t do it for you as Zipf’s Law will work against you in a day and age of over-communication. Zipf’s Law = In an over-crowded market place and with limited time and opportunities to make quality decisions your ideal clients will naturally choose the entrepreneur/business perceived to be on top.) You must become great—now.
2. Most authors, coaches, speakers and entrepreneurs are broke. Few know how to truly make money. Cash flow is the essence of business as apposed to your intellectual systems or your assets that you create. This is not to undermine the necessity of the assets you bring to the market place, but you must first understand how to generate cash flow in the context of creating your intellectual asset.
BUSINESS COACHING TRAINING NOTE#3: The essence of business is that cash flow is generated without you working actively. (This means that you have systems to generate cash flow without your active involvement.)
3. Your twin tickets to freedom are sales and marketing. Pure and simple. Cash flow = good sales and marketing.
Good sales and marketing = influencing perception based on Zipf’s Law.
4. You need to properly evaluate the worth of your information. Most entrepreneurs that I have found do not know how to properly evaluate the worth of their information.
Use the following site to begin to make an objective evaluation of your worth in the market place.
How To Know If Your Information Is Worth $10,000?
5. Find a good mentor that can help you understand the paradigm of rapid business execution. Yes, there are many entrepreneurs who have ‘made it’, but few can teach what they know. This is because the skill sets of making it in business and teaching it are mutually exclusive.
BUSINESS COACHING TRAINING NOTE#4: Making it in business and teaching it are separate skill sets. As you create high ticket coaching and other high priced programs you absolutely must note this.
This leads to the best way of stopping over-thinking. Invest in a mentor that can help you strategically execute. A critical component to your success as an entrepreneur is to be able to use a system to help you think strategically in the ‘now’.
Most entrepreneurs that I know do not know how to make strategic decisions quickly. All too often they fall in love with an idea without properly evaluating their worth in market place. This is particularly dangerous if you want to create high ticket coaching.
Everything begins with understanding how to cultivate your mind to properly evaluate your ideas and then execute them quickly.
Here are three quick questions to ask yourself when it comes to over-thinking?
1. Do you see yourself in the same position as you were 24 hours ago?
2. What have you done in the past 24 hours that is specifically related to cash flow?
3. What feedback have you received from your ideal clients that has given you greater clarity as to your unique positioning in the market place?
To Selling High Priced Programs!
Glenn
P.S.
Sam Crowley Stopped Over-Thinking And Made $23.000 Starting From Scratch And With No JV Partners.
UPDATE: Sam Made $65,000 In His First Month.
(He’s An Ordinary Dad But Got Fed Up With How Much Over-Thinking Was Costing Him!)
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