Business Coaching Training: How To Prevent Your Intellectual Property From Being Masked
Creating value in the market place is a combination of bringing the skills you have learned through the ‘School Of Hard Knocks”—NOT formal education—combined with the skills sets of sales. (What’s the ultimate metric to see if your marketing is working? Sales!) Combine this with persistence and drive and you have the making of a great product.
What makes a great product? In the area of creating and selling high priced program, the ability to position your intellectual property is critical. You must develop an asset that is not easily copied or you will be ripped off—that I can promise you.
So how can you create an asset that is not ripped off—or masked—in today’s world where access to just about anything you want across the Internet also leads to a tremendous threat that you are masked.
Thomas Edison had the notion that original ideas are difficult to generate. He stated, “the art of originality is the ability to mask your source.”
Now I can, to a certain degree, accept what Thomas Edison states, especially if you have a mindset around competing on price. However, I disagree when it comes to creating and selling high end programs and positioning your intellectual property.
Where is your intellectual property sourced from? As I stated above, it comes from what you have learned from the School Of Hard Knocks. It does NOT come from formalized learning or traditional educational systems.
Instead, when it comes to creating and selling high level coaching and other high level programs and services, your intellectual property comes from how you view a solution to a specific problem.
Your view point is incredibly important. You don’t have to mask a source when it comes from you.
The Recommendation Age is leveraged when you understand that despite your target market feeling overwhelmed, jaded, and cynical they ultimately want a proven authenticated person and system to trust in. When you position your intellectual property as your solution to a particular problem, based on your ability to systematize your experiences, you prove that Thomas Edison was incorrect in his assumption that an original idea is hard to generate.
Imagine that! Thomas Edison wrong. However, isn’t that what made him so great? He failed more often than just about anyone else? And that is a powerful reminder to each of us that our Intellectual Property is vested in our failures in life—what we have learned through the ‘The School Of Hard Knocks”
Now…you don’t have to mask your source when it comes to your own Intellectual Property, but how can you prevent others masking your system? You can gain this ability that we use with thousands of clients today inside of our Mentoring Alliance at http://SellHighPricedPrograms.com. When you register you will have the opportunity to join me on a free webinar to show you how to design a Curriculum Continuity Program to prevent your Intellectual Property from being stolen or masked (in the words of Thomas Edison.)
Or you can phone our International Office at 519.542.3043 and request an Intellectual Property Audit—How To Design A High End Programs And Services.
To Selling High Priced Programs,
Glenn 
P.S.
Do NOT Let Others Mask Your Intellectual Property. Prevent This From Happening Right Now. Watch This Short 2 Minute Video…
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July 10th, 2009 at 4:32 pm
Hello Glenn,
Thank you for the info
I was just wondering…is recording a video the best thing to be doing when one is driving a vehicle? Hmmmm….
July 10th, 2009 at 5:21 pm
Hi Shawna:
Thanks for your comment. How do you know that I am actually driving and filiming with a green screen?
Actually, what I teach all of my clients is an important ‘Speed To Market’ principle: “Movement builds momentum and permanent habits of success.” This is one of our 250 ‘Speed To Market’ principles. I actually quote it in my book “Author And Get Rich” and also use it in Component 1 of our Mentoring Alliance at Sell High Priced Programs.
On the private and exclusive webinar that I provide I cover why I drive and film. As far as I know, there is no law against driving and filming yourself. (Just don’t tell my wife, Fiona!)
Glenn
July 10th, 2009 at 5:49 pm
Ahhh. I do indeed hope that Shawna is joking?
I have watched Glenn drive and video for years, and I have never ONCE seen him have a wreck.
He seems to look around and stop when needed.
Kudos to the safe driver !!!!!
Film on, my man! Film on !!!!
chuck
July 11th, 2009 at 5:22 pm
Glenn, thanks for all the helpfull marketing tips. As for you and your buddy Chuck…well…I only have one suggestion…mount the camera and keep your hands on the wheel. Laws are passed after the fact when enough people have been hurt and killed to demand legislative action. It’s been the “KOOL” thing for IMers lately to be filming and driving. Shawna…good call. Ask Glenn how an attorney for the victims of the car he hits…whether it’s his fault or not would like to have any…any film of him filming and driving to supeona. Teach marketing Glenn. You are really great at it…let the Filsaimes and others show how they really care about others with their driving skills.
July 11th, 2009 at 10:38 pm
I have reached a stone wall. I have 3 or4 tablets with books started, but I reach a point and can not seem to get around it.
Maybe it is the fear of unmasking myself.
July 13th, 2009 at 4:42 am
Hello Shawna,
I definitely do not recommend recording a video while driving! Everything you were seeing is done through the magic of green-screen technology. I was actually in my office, feet on my desk eating Cheetos when that video was taken.
Thanks for the comment and I am looking forward to more!
Glenn
July 13th, 2009 at 3:37 pm
Hi Peter:
Thanks for the comment. I have been filming and driving for three years and I wasn’t really aware what others are doing. In fact, if I was just starting out, I wouldn’t do it wrt the IM world. In saying that, I have been able to open up some amazing doors because of what I do.
Here’s an important lesson: “Greater sameness will not get you better results.”
And another of the 250 Speed To Market principles we cover with our clients: “The only thing that trumps content in the Recommendation Age is context”
Incidentally, I used to study and take notes while driving–and did this for years–until my wife put an end to that.
Glenn
July 13th, 2009 at 3:38 pm
Hi Carol:
Carol, your broccoli is upside down. You are trying to do too many things and you simply don’t have the time or the systems to be able to do this. Remember, split focus is why you fail. Carol, I would recommend that you call our office and let Karen, my project manager, help you out. You can phone during normal business hours at 519.542.3043.
To turning your broccoli right side up!
Glenn
July 13th, 2009 at 7:06 pm
Hi Glenn,
I am looking forward for this webinar.
I am part of your program but never got any email or link for this webinar registration info yet.
am I going to get it soon ?
Looking forward to hear back from you.
Thanks,
-Gaj
July 13th, 2009 at 7:09 pm
Hi Gaj:
Look for it tomorrow.
G.
July 14th, 2009 at 12:08 am
I beg to differ. Thomas Edison was way ahead of his time. None of us learns in a vacuum. For instance, I’m guessing no one who is participating in this blog community invented the English language or the ability to write. All ideas are derivative and communal on some level and they will be “stolen”. Perhaps we best strive to borrow/contribute them long enough to make a living before someone else takes our wisdom, combines it with their experience and packages it as “new”. The antedote? Keep creating!
July 14th, 2009 at 6:52 pm
Julia:
Thanks for your comments. Yes, T.E. lived before us. Yes, he was a great thinker. Yes, he was incorrect in his understanding of generating original ideas!
Yes, ideas are derivative (I don’t think we are talking calculus are we?
) and yes ideas are generated within a community.
However, generating ideas is not the problem. What is imperative is that you have a way of positioning your Intellectual Property that reflects the value that comes from your ability to systemetize your self-reflection.
The activity of ‘constantly creating’ is an enemy of so many entrepreneurs when most have never learned how to drill down on their ‘idea’ that allows them to create and sell the most expensive programs in their niche market. Afterall, isn’t the test of a great ‘idea’ is that it is generating cash flow? (That’s the definition I use with my clients.)
No question, you want to keep creating, but you must do this within a framework that allows you massive market penetration and cash flow.
The Private And Exclusive Webinar that I provide for those inside of our Mentoring Alliance at http://SellHighPricedPrograms.com goes into this in a much more detailed fashion.
Thanks for your comments, Julia…Feel free to push back–as hard as you want. I can take it!
Glenn
July 21st, 2009 at 9:10 am
Dear Glenn,
I’m afraid I have to disagree with some of what you’ve said. Good content is not limited to what you learn through the School of Hard Knocks. Many of the ideas behind intellectual property can come from formalized learning and traditional educational systems. To say that it doesn’t or that it can’t reminds me of a tragic fact – that many people who don’t read erroneously believe that they because they can’t learn anything from one book they have an excuse not to read any at all!
I have read thousands, many dating back to the 17th century. The knowledge I’ve acquired from all them has given me a perspective on what is happening in the work place today that few people have, and it forms the foundation of the intellectual property I’m currently developing. It’s possible that your experience wasn’t as beneficial as it should have been; but that’s no reason to condemn the entire system.
Cheers, Bruce
July 24th, 2009 at 9:17 pm
Hi Bruce:
Thanks for pushing back. I always recommend to my clients to drop all books, stop listening to CDs etc. until they have flushed out their system–ie what they have discovered through the School Of Hard Knocks.
Using principle of accommodation and assimilation one can then allow other view points to impact one’s positioning.
This ties into one of our ‘Speed To Market’ principles is that feedback is the answer to all your prayers in the context of building momentum.
As an example, when our company exploded in the area of helping educators fast write their book–which was my positioning at that time, this has now been better crystallized inside of our Enterpreneurial Authoring program into “How To Write A Money-Making Book In Only 12 Hours And Gain Instant Access To A New York Publisher.”
A final note: Seth Godin writes in one of his books about the dilemma that he was faced with when filling out his Landing Card during his first trip to London, England. What did he really do? After an hour of self reflection he makes this conclusion: “when no one really knows what you do, that is a sign that you make a lot of money!”
I truly believe this analogy holds when it comes to creating value from what you have learned through ‘The School Of Hard Knocks’ versus what you have learned through formal channels.
You should see what hundreds of my clients are making today–and they do NOT do this because of formalized schooling!
Glenn