prettywomen1Have you ever watched the movie Pretty Woman? Or Undersiege? Or any other of producer Gary Goldstein’s blockbuster hit movies?

Last week while I was at a private networking event, this guy grabs me and tells me how much I have helped him in getting his book done. He couldn’t stop raving about my book, Author And Get Rich, and wanted to meet with me one-on-one.

Now don’t tell Gary, but I didn’t recognize who he was he definitely caught me off guard.

In just a few moments I want to show you something that will easily help you position your backend more easily than you thought possible.

But first and as a tie into this thought, I want to let you know that two weeks ago I had the privilege of interviewing billionaire Bill Bartmann for a series I am creating for my clients on creating and selling high priced programs. One of his suggestions in creating and selling high priced programs is to have successes under your belt.

Successes. Each of us has a ton of successes. You have a pile of successes, but it is my experience that very few entrepreneurs know how to leverage their successes.

garygoldstein1That leads me to a question that I asked myself several years ago an I want you to ask yourself the same. I want you to think through very quickly what is more powerful: A written testimonial for a video testimonial?

One of the speed to market principles that I teach my own clients is this: “A person’s quick perception of you is their reality”.

You have less than 4 seconds to win over your ideal clients as ‘the’ person to listen to in your market.

This means that you must have a way to build instant credibility. On my next blog post I am going to share with you the two types of credibility that you must have to instantly position yourself as the go-to person in your category within your niche. (And the leading expert always has the most expensive programs and services!)

With respect to my question about written or video testimonials, I trust that you realize that video is the way to go.Author And Get Rich

However, do NOT make the mistakes I see over 99% of entrepreneurs make today in getting video testimonials.

I always keep a pocket camera on me (A Canon SD1100.) Why? Your clients and those who tell you how much you have helped them will give you the best testimonials off of pocket sized camera so that you can capture their emotion in the moment.

Below you watch as movie producer Gary Goldstein gives me one for Author And Get Rich.

Here are a few points I want you to realize in how I have been able to accumulate more video testimonials than anyone else today according to Alex Mandossian.

1. Shoot video in real time and in a way that makes the person giving you a testimonial comfortable. Avoid DVD camcorders/flip videos or movie cameras and bright lights if you want the best testimonials. Most people feel comfortable talking in front of a pocket sized camera, but will feel uncomfortable in front of a large video camera or something that tells them you are shooting video. And worst, you will get a video testimonial NOT spoken from the heart.

sd110012. Always ensure you get video testimonials where your idea clients speak from the heart. The best testimonials are shot in real time where your ideal clients speak from their heart about how you specifically have helped them.

3. With your video testimonial, you are now able to repurpose the content by stripping out the audio and transcribing the audio into a written testimonial. Now you have three ways or learning modalities to reach your ideal client. Remember, your ideal clients learn best from one of three ways: kinesthetic (doing), auditory (listening) and visual (watching).

Now watch movie producer Gary Goldstein provide me an unsolicited video testimonial about how I helped him with his book. Remember, when you take the time to think through your own system of solving a problem, you open up the reality that your ideals clients will want to work with you forever. (Gary and I have a phone call planned for this Friday.)

To Selling High Priced Programs!
Glenn :-)

P.S.

Movie Producer Gary Goldstein Of Pretty Woman, UnderSeige And Other Block Buster Movies Tells You How Glenn Dietzel Helped Him Write His Own Book…

[flv:http://sellhighpricedprograms.com/blog/wp-content/uploads/2009/01/gary_goldstein256K_Stream.flv 300 250]