This might be the most important business coaching training post that you read as an entrepreneur. I know this sounds quite bold, but please follow. Your business success is dependent on understanding the negative side of Zipf’s Law.

recession-cartoon

Zipf’s Law says this in a nutshell: If you are not perceived as the industry standard of your market place you are doomed to struggle and ultimately fail. Another way of saying this is this: 90% of business owners will fail to make a profit with their products and services.

Do you struggle selling a $19.95 book/CD/DVD?

Then you are on your way to becoming another casualty of Zipf’s Law.

And in recessionary times Zipf’s Law operates at an even faster rate.

I do NOT want you to insulate yourself from the recession. I want you to embrace the recession. Why? Because if you do things correctly, you will be positioned to reap the benefits as your competitors become another statistic of Zipf’s Law.

To prevent you and your business from becoming a casualty of this new reality of the Recommendation Age, you are personally being invited by me to join the first private and exclusive mentoring alliance site to help you with your entrepreneurial endeavors. This includes helping you create and sell the most expensive programs and services in your industry.

As I prepare to hit the road again I am struck with this fact and I also want you to consider it.

This is the same concept I will be speaking about when I go to Vancouver shortly and when I speak at Disney World in a few weeks.

In fact, it’s the same concept I shared with the private call I had with superstar movie producer Gary Goldstein of Pretty Woman and Under Siege fame last Friday.

And it’s this: building leads is easy, but it is only piece of the puzzle. Building the correct leads who want to invest in your high end programs and services 24/7 is totally different and is the real issue that you must overcome.

It's easy to create and sell the most expensive programs in your niche!

I don’t know about you, but I hate selling. In fact, what I have found is that entrepreneurs make things too difficult. Way to difficult. This is the reason for the private and exclusive site that we are in the process of building.

The reasoning is simple and straight forward:

1. To help you build confidence to play big. You will meet thousands of case studies. You will meet normal everyday moms and dads who are quietly dominating their niche markets. And they are doing it from home.

(BUSINESS TRAINING NOTE: If you do not own your category, this is all the more reason why you should join right now. Ownership of a category is two fold: a. you must be seen as the expert; and 2. more importantly, you must have the most expensive programs and services in your industry.)

2. More than ever I meet entrepreneurs who have no idea how to value their information. So they continue to struggle living all because they have not discovered how to quickly and easily have their target market naturally want to invest in their highest end programs and services.

Most entrepreneurs today in my experience are struggling selling a $19.95 book/CD/DVD. They haven’t yet discovered how to have their ideal clients desire their most expensive programs 24/7.

Put an end to this write now and you discover a way to instantly position your business backend to have your target market choose you. Only you!

Remember: You only have 4 seconds!

I sincerely look forward to the journey together with you!

Glenn :-)

P.S.

Here Is Another Ordinary Person Of The Thousands You Will Meet Inside Of This Private And Exclusive Membership Site…

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