One of my company’s Speed to Market principles is this: A person with confidence in himself will create confidence in others.

Confidence is one of the most important qualities you can develop if you want to be truly successful at selling high end programs and services.

If your business isn’t growing as quickly as you would like, or not in the way you would like, I can almost guarantee that you need to be more confident.

Confidence doesn’t mean that you aren’t afraid. We all feel afraid, at some point. What confidence means is that you feel afraid, but you that you believe in yourself enough to keep moving forward anyway.

This distinction is critical. Many times, entrepreneurs, especially new entrepreneurs, choose to wait until they feel confident before taking their ideas out into the marketplace. The problem is that waiting never leads to confidence- action does.

I always direct my clients to get into the marketplace as rapidly as they can, to seek market feedback quickly, so they can use this to create and develop successful systems much more quickly. While it can be tempting to hold something back from market until it is just perfect, this is a long and unprofitable road. You can waste months or years this way.

Create More Value, Make More Money

What I often find is that my clients who are the most successful are the ones who are willing to be confident. They may not feel 100% confident all the time, but they go out into the world seeming as confident as they can. By taking action and getting feedback, they actually grow their confidence much more quickly.

Additionally, I find, often, that with my assistance and guidance around their expert positioning, my clients meet with much greater success than they expected, and that this often happens much more rapidly than they anticipated. There is nothing like selling your first $25,000 program to help you start believing in the value of your knowledge and what you bring to the marketplace.

The sad part is that many people have really valuable knowledge and expertise to share, but they never share it, because they are too afraid of ridicule or rejection. So they would rather sit home thinking about their ideas, instead of being out in the marketplace and refining their ideas.

Remember, again, confidence doesn’t mean that you aren’t afraid. It means that you might feel afraid, but you keep moving forward anyway.

You have the opportunity to accelerate everything. Are you taking it?

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