Recently, I’ve been asked by a few different people about the value of selling high priced programs and services. I know I’ve touched on the benefits before, but in case you have just recently joined my community, let me remind you of two of the benefits here, briefly:

1) You create rapid cash flow

Most new businesses are underfunded and overstretched. Selling high priced programs helps you generate cash flow so you can hire help, invest in branding, and have enough resources to grow your business.

2) You need fewer clients

When you are selling high end programs or services, you need fewer clients to make a very good living. Now this doesn’t mean you can’t serve more clients, but just that you need fewer clients to make a very respectable income.

But I’ve recently realized a third benefit of selling high priced programs and services.

What I see is that the higher the dollar value that people invest with you, the more committed they are to actually using and applying what you teach them.

Read that sentence one more time.

People are more likely to benefit more when they have invested more.

This is significant, especially for those of you who might be questioning the value of your process or system. Your clients will get the most benefit from your programs if they have paid more to join them- simply because they will feel much more focused on getting their money’s worth.

This means, ultimately, that they might actually take action and have results.

(And then be a testimonial for your program, but, also, ready to invest in another even higher-end program because they got such good results in this one!)

Energy follows the amount of investment. The higher the investment, the more energy put into making the process work.

When clients do the work, they get results.

When your clients get results, it makes your sales and marketing process faster and easier- because everyone wants the same results they see others getting.

So your goal is to sell people into high end programs, move them to action, and use their results to sell more people into your programs, and so on.