One of the greatest opportunities that entrepreneurs have over Fortune 500 companies is in the ability to act faster on an opportunity, especially in today’s increasingly changing market place.

When it comes to creating value and there exists an opportunity to act faster than large corporations I take note, especially when it comes to maximizing cash flow.

In the video that I created below, I share with you an important quote from Steve Wallman, former commissioner for the Securities and Exchange Commission, that reveals an incredible opportunity for today’s entrepreneurs—something that you can act on faster than larger corporations.

Before you watch the business coaching video, I wanted to share the following with you…

Whether you know how to properly read a P&L Statement (Profit and Loss Statement), it is imperative that you realize that your assets are already under-appreciated. I can almost guarantee that you are undervaluing your information and not charging enough for your products and services.

How can I say this with a 100% degree of confidence? (You’ll have to watch the video below with my proof!)

Now if the big players in business don’t know how to properly leverage their value, what does that say about you as an entrepreneur—especially if you are just starting out in business?

As an entrepreneur you are paid to create value and you must know how to do this strategically if you want to command top dollar for your information. The way that I teach my clients to do this is to create an Intellectual Property product that does the following:

1. Solves a specific, urgent problem for a defined target market.

2. Educates your prospective clients to see you as their only choice. (This is my ultimate definition of creating competitive advantage!)

3. Naturally propogates itself. In other words, the product is so powerful that it naturally markets itself through natural recommendations to others. It’s the most powerful lead generator you can have. (In Biology scientists call this parthenogenesis—the ability for some living organisms to spontaneously replicate themselves.)

4. Compels your target market to desire your most expensive programs and services following a business funnel inversion process. (I teach this to my clients. If you haven’t registered for this exclusive training, go to the following URL right now and register right now.)

http://SellHighPricedPrograms.com/exclusive

5. Allows you to bypass your target market’s negative resistance to you. On last week’s blog post I covered four (4) critical numbers that prove that it is nearly impossible today to be heard. This is why it is critical to know how to create an Intellectual Property product.

Now watch the following video and pay particular attention to the quote from Steve Wallman. I want you to realize this opportunity before your competitors ever act on what I really believe is one of the greatest opportunities for entrepreneurs today.

To Accelerated profits from your IP.

Glenn :-)

P.S.

Out of the ‘Sea Of Sameness’ I come to reveal this business coaching quote. Of course, as I have a bad memory I bring the following to ensure I get my facts straight…