From the Darkside: Business Coaching ‘Truth Serum’ Demonstrates Why Experts Laugh At You Behind Closed Doors
This is a Business Coaching WARNING: This blog post points out the darker side of human nature, but if you are going to be successful in marketing you need to understand this.
Business Coaching Dark-Side-Of-Human-Nature Revelation #1
One of the ugliest truths I learned when I first got into business and met many of the so-called experts and gurus after they had too much to drink, is that most of them really don’t think you can succeed in business.

What struck me when I first witnessed this—I was just recently out of my job, and as a former Vice Principal and still very new to business—I was asked to speak at business coaching conferences about ‘how I did it’ and the business coaching ‘Speed To Market’ system I had developed. (Boy has it changed since the early days of my business success!)
It was at some of the business conferences I was asked to speak at that I had my first opportunity to meet some of the online experts ‘behind closed doors’–experts I had looked up to while I was working hard to get my own information business launched!
As a side note, I have always found it very interesting what a little alcohol does, and how it quickly becomes a ‘truth serum’ for many people today! It’s amazing what truths–that are normally hidden–are quickly revealed, especially when it’s the correct kind of ‘serum’! (And quite often it doesn’t take much!)
I have actually been with many experts in my travels all over the world who say some version of the following:
‘Glenn, just sell the dream! Most people can never become an expert–They don’t have it in them. So sell them a dream because most of them will never be able to implement. In fact, Glenn, forget about content, just sell the dream!’
It get’s worst.
Business Coaching Dark-Side-Of-Human-Nature Revelation #2
The real revelation is not just what has been told me in some form of the above scenario.
But…
But most importantly, as you probably know, it’s NOT what is said, but HOW it’s said that’s most revealing when it comes to communicating intent.
A bigger revelation than Revelation #1 has been the mocking nature of many experts/gurus who, when speaking of ordinary people, laugh at you! In some instances their laughter has turned into something even more sinister.
Many of them have mocked you. They even go so far as pitying you for wasting your money on their programs!
Business Coaching Dark Side of Human Nature Revelation #3
My third business coaching revelation is this: Many of these gurus know their programs do NOT work and have readily admitted it to me. And what’s more, they told me they didn’t care believe most people will never implement their ‘stuff’ anyway.
They laugh and mock you for this too!
This is why I am still bugged today as I sit and self reflect on this! Not only had they laughed at us ‘ordinary folk’, but they mock us! As I just stated, they would have been laughing at me at one time too because I would have been viewed by them as ‘just another ordinary person who couldn’t execute.’
My success according to them would simply have been the result of being a statistic–the fact that given enough ‘ordinary people’ in the distribution sample of internet/online coaching programs, someone would have to propel oneself forward. The ‘law of averages’ would dictate that this would happen. And this would not be because of their expert/guru system as many of them readily admitted to me. Success with their system would simply be because that ‘determined’ and ‘lucky’ person refused to give up!
Yuck. I detest having to tell you this. However, I am doing this because I want to help you GET EVEN!
This is one reason why I created the New Stealth Guru Model.
Do you think it is wrong to ‘get even’?
I, for one, don’t think it is incorrect to prove someone wrong. In fact, when I was transitioning myself out of my job, I had many people I wanted to prove wrong. I used this as a powerful way of pushing myself to succeed.
Today’s market place is so cut-throat people will do anything to try to ‘one-up’ someone else.
This is another reason the New Guru Model works so well: It helps you hide your ‘get even‘ spirit in your marketing so that the gurus/experts in your field will never really know what you are doing to them!
This week I am doing free live training for those who download the Free Report, The Stealth Guru Model: How Ordinary People Use These 7 Rules To Crush Experts Instantly (Because The Typical Expert/Guru Model Doesn’t Work).
It’s definitely a different type of ‘truth serum’ than the one mentioned above.
Do NOT even think of selling your information online, let alone selling your information for top dollar, using the typical expert/guru model.
Most importantly, if you want to beat ‘them’ at their own game, you MUST NOT use their rules.
What are their rules?
And most importantly how can you use these 7 new rules to defeat any guru/expert quickly–and stealthily?
Go to the following URL right now and get access to the FREE Report plus the live business coaching training I am doing this week:
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New Stealth Guru Model: How Ordinary People Use These 7 Rules To Crush Any Expert Instantly!
(Yes, The Old Guru Model Is Dead!)
http://NewGuruModel.com
(Now You Can Get Even With The New Guru Model!)
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Free Exclusive Live Business Coaching Training On How Ordinary People Use The New Guru Model To Crush Experts Instantly!
NOTE: To access this FREE business coaching training, register using the above URL!




December 7th, 2010 at 11:46 pm
Glenn, I am so very glad you exposed the gurus’s tactics. I, for one, really want to prove them wrong. And laugh all the way to the bank. ha ha ha ha haha haha
December 8th, 2010 at 2:35 am
Dear Glenn
Thank you for that although I am fully aware of the boneheadeness of the people trying to sell me everything under the sun and I get great pleasure of watching them do so but with that being said there are those that you can tell are the real deal, you being one of them. I have been in business as a brick and mortar type business. I have found I need more help to tell my story. I’m close and you can rest assure when it is ready you will be the first to know.
Thank you again.
John
December 8th, 2010 at 7:23 am
[...] This post was mentioned on Twitter by Alan Kiel, Alan Kiel, Suresh, Gilbert Plugowski, Milton Schultz and others. Milton Schultz said: From the Darkside: Business Coaching 'Truth Serum' Demonstrates … http://bit.ly/f5mX8w [...]
December 8th, 2010 at 3:26 pm
Hi John:
Thanks for taking the time to respond.
Good coaching is the difference between companies who succeed today and those who fail. Just make sure that they use a coaching model that focuses on accelerated cash flow by helping you take something that is uniquely yours to the market place.
G.
December 10th, 2010 at 9:25 pm
[...] business coaching [...]
December 14th, 2010 at 9:21 pm
[...] If you want to understand some of the dark secrets of many online experts who use the typical expert/guru model, go to last week’s blog post: Why Experts Laugh At You Behind Closed Doors. [...]