In this economy, you have to focus creating more personal connections with your target market. One way I’ve been doing this recently is through exclusive webinars and videos.

I recommend that you schedule a weekly webinar that gives you a chance to teach, and also enables people to experience a closer connection with you. Running your own webinar will give you a chance to get in front of your audience, and to make deeper connections.

I use the webinars as a way to create a conversation about my coaching and mentoring services. I have developed a couple different presentations, using Powerpoint, and present these to prospective clients in a small group format.

Adding high touch with technology is easy to do. You can add webinars to your business marketing, you can send out personalized videos, you can offer teleseminars. Anything you can do to get people interacting with you, and moving into a closer relationship with you will help your business grow, no matter what the economic conditions.

You must focus on the idea that investing with you is an investment in their future. People are scared, fearful, they want someone to believe in, and they want someone to ‘hold their hand’ and help move them forward.

What are some high touch ways you’re reaching out to potential clients?