Sell High Priced Programs blog

I want to explain something that I recently used as an analogy in my work with entrepreneurs while speaking at Disney.

I hope you don’t mind if I am a little pointed as well. You see, with over $300,000 in coaching programs I feel like I know the coaching industry better than just about anybody today.

And with thousands of real video case studies of specific, tangible results from speakers, coaches, authors and entrepreneurs globally today—something you will not find in any other high level coaching program today that I have found—I have something that I am absolutely passionate about sharing with you.

I want to take you through a value evolution that I take all of my clients on inside of our business mentoring alliance at SellHighPricedPrograms.com.

First of all I invite you to write down one of our ‘Speed To Market’ principles that supports a new teaching/learning technology we teach our clients:

“All truth is the detection of an analogy”

(fyi…This is our only speed to market principle that is actually a quote—and it comes from the philosopher Thoreau.)

Let’s now consider what is happening today in a world marked by fear. It seems to be human nature that people want to think smaller not bigger. They want to contract. In other words, they devalue what they bring to the market place.

The result of this devaluation process leads speakers, authors, coaches and entrepreneurs away from thinking bigger and to begin to entertain limiting thoughts.

And here is the danger of this type of thinking.

It only leads to more competition and increases the chance of positioning oneself on the wrong side of Zipf’s Law.

Here’s the two-sided view of Zipf’s Law in case you need a quick refresher course.

The good side of Zipf’s Law: The market place will naturally choose the company or person perceived to be on top.

The bad side of Zipf’s Law: In a market place where fear rules, the 90% of businesses who will fail to make a profit with their products and services will feel this reality much quicker.

The bad side of Zipf’s Law really begins with the fact that if you are NOT positioned correctly, you are simply NOT going to be heard—especially in an overcrowded market place where people are jaded, cynical and over-communicated. And the problem that I see too often today is that when entrepreneurs are struggling they do the following: they lower their prices!

(By the way, the reason they are struggling is because they have no positioning. Or another way of expressing this is in this manner: they do not own a specific category within in a niche market. As a result, they struggle.)

Here’s the reality of what entrepreneurs, speakers, coaches and authors do when they struggle: they devalue their information.

By falling into this trap they end up moving where all the competition is at: the lowest rungs of what I call the Ladder of Price.

Instead I want to give you permission to play on the only alternative ladder: the Ladder of Value. On this ladder, there exists only one rung and it is a rung where there is no competition.

No competition! Imagine that!!!

I want to invite you to play on a different ladder that knows nothing of price.

I want to challenge you to properly value your information and strategically position yourself to play on the ladder of value. It is only on this ladder that you never have to worry about price. And most importantly you do not have to worry about competition for there is none!

When was the last time someone gave you the permission to play big?

When was the last time you gave yourself the permission to play big?

I know it’s scary. I can remember full well gulping when someone cut me a check for $100,000. I remember gulping the first time I sold my first $800 coaching program. I gulped again when it became $2,400. I gulped again when it jumped to $7,900. I gulped again when it went to $10,000. And then to $100,000.

Let me do the ‘gulping’ for you.

As I tell my clients. Don’t worry about the ‘how’. That’s my responsibility. Just dream big and follow our system of strategic positioning that we have taken clients through from over 120 industries today—and this includes ordinary people just like you from stay-at-home moms, to the Joel Comm’s of the world.

Remember, a fundamental definition of a Thought Leader is that you have the most expensive programs and services in your niche market.

This means that you NEVER have to compete on the lowest rungs of the Ladder Of Price—where all the competition is! You instead get to play on the Ladder Of Value where you never have to struggle again.

And acknowledge fear for what it is: a normal psychological principle that happens to anyone who has any aspirations of geting out of the comfort zone.

To Selling High Priced Programs!

Glenn

P.S.

Why would I share this with you while I am driving? Because it is that important. I personally guarantee you will not get this teaching anywhere else today.

(After all, who today is talking about the new rules of the Recommendation Age and how to transform an idea into a powerful recommendation that captivates your ideal clients to choose you for a lifetime?)

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