A challenge I recently put to my high level mentoring clients was to start tracking how many minutes per day they invested in sales and selling. For most of them, it was less than 15 minutes per day. This was shocking to them, but about what I expected.

The most important aspect of your daily business is marketing and sales. You must devote the majority of your time to marketing your business and to closing sales. It doesn’t matter what you’re selling, or how big or small your business currently is- without sales and marketing, you won’t have a business for very long.

Seth Godin says, “The first company in any industry to put together a sales team has the highest chance of succeeding.”

How much focus are you putting on sales and marketing? If your business isn’t growing fast enough, this is where you need to focus.

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