Last week I had the opportunity to speak at a Canadian business conference…in Canada!

I decided to accept this particular keynote primarily NOT because of the exposure it would provide me, but because my Inner Circle and Stealth Business Coaching clients have been after me to tape a keynote. They want to see me in action so they can better understand the system I teach about how to close an audience during a keynote.

And I finally have this ready as you will see below.

One of the biggest mistakes I see speakers make again and again and again is that they simply do NOT know how to maximize their profits during a keynote. Yes, many of my clients who come to me for coaching make tremendous money keynoting, but the reality is they are still trading time for money.

As a result of this, I have put together a program for my Inner Circle and Stealth coaching clients on how to create a keynote where you are actually selling your highest end programs and services the whole time. The key is to have a system to do this where your audience NEVER realizes you are selling to them.

Keynoting is a fantastic opportunity to build your business provided you have a system embedded within your keynote to help you build residual income.

Here is some of what I have included in the program I just created to help you understand the importance that even though you have a keynote, sales and marketing are your twin tickets to financial freedom:

(Stop getting paid once. Tap into the power of keynote residuals!)

Consider These Five Principles Right Now. And if you are interested in understanding the formula and system I teach my Inner Circle and Stealth clients, jump onto the URL below.

1. Sales and marketing are your twin tickets to financial freedom. You need to have a way to remember this and implement this throughout your keynote—and in everything you do as an entrepreneur

2. It is critical that you strategically arrange everything you say and do inside of your keynote as the ‘Standard’ of your market place - Every market place today has a standard by which everyone compares themselves to. You need to know how to position yourself so that your competitors use you as their benchmark: And the audience knows this too!

3. Today it is urgent that you know how to teach in such a way that you have a stealth sales and marketing process embedded inside of your education. Your audience does NOT want to be sold to. However, they are eager to buy from you as long as you know how to position what you do in a way that is NEVER seen as selling.

4. You must know how to educate your target market as the advocate of your industry. If you fail to be seen as your audience’s advocate, you will not be heard. Advocates are trusted.

5. You have a direct responsibility as an entrepreneur to sell to your audience—and to sell all the time—24/7. But you must be able to do this knowing the importance of Principle #3 above. Selling is the greatest way to change the behaviors of your audience. When the system you are selling helps your audience solve a very specific problem, you fortify a trust relationship that will have your audience forgetting to give you a standing ovation, but instead racing to meet you and demanding your highest end programs and services.

If you are interested in watching my keynote from last week and joining my Inner Circle and Stealth Business Coaching clients on the most advanced training on how to sell inside of a keynote—I’ll show you how to create and deliver it too—then go to the following URL…

<> http://SalesAndMarketingSummit.com/keynote.htm  

To Your Keynoting IP!

Create More Value, Make More Money

Glenn :-)

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