How To Value Your Intellectual Property
"You make a living by what you get. You make a life by what you give." –Winston Churchill. When was the last time you gave from what you love to do?
And was the last time you gave in a way that you changed someone’s life? When was the last time you were able to exchange what you gave for a profit? If you like to give and want to be appreciated the most then you need to learn to give strategically. Here is what I have found in my 7 years as an entrepreneur.
Most people will not appreciate what you do if you give for free. The greatest way to have others appreciate what you do, is to charge for what you do. Do you have a way of making money from what you do?
Do you have a way of commanding top dollar for what you bring to the market place? Last night a client of mine, Sam Crowley, interviewed me for a program he is creating and the following is what I shared pertaining to strategically giving in a way to command top dollar for your value.
Here is how Sam introduced me…. “Glenn Dietzel will teach you how to be the thought leader in your industry and package your knowledge for HUGE financial gains. When I say huge, I mean $10K, $30K, even $100K for your intellectual property. I know this because I have used Glenn’s system myself and have seen the results.” –Sam Crowley, Cincinnati, Ohio
Here are seven critical points….
Value = Intellectual Property Intellectual Property = What you have learned through the School Of Hard Knocks
Strategic Positioning = Use a system that has worked in hundreds of industries to out self reflect your competitors and your idea clients Speed To Market Business Coaching Principle: “He/She who self reflects the greatest, controls market places today.” The ultimate definition of a Thought Leader = He/she who creates a value exchange that positions your value as the most expensive value in the market place.
Most people have tremendous difficulties evaluating their information for a number of reasons:
1. They have been schooled into mediocrity by the educational system and their middle class parents.
2. They lack a system to properly develop content in light of their passion/expertise tied to a hungry market.
3. They lack a Curriculum Continuity Program that builds the correct context for their information. (‘Information’ read specific attitudes, skills and knowledge.) NOTE: In the Recommendation Age, context always trumps content. Always.
4. They don’t know that the rules have changed when it comes to transforming information into the three elements that can be learned/taught in the Recommendation Age: attitudes, skills and knowledge.
5. They are not working with someone who has made it in business and can also teach them to do the same. NOTE: The skills sets of making it in business and teaching it are totally separate.
Final Thought: The bigger the gift, the bigger your life. Final Question: Do you have a way to increase the value of your gift quickly and easily? It’s that simple. Really.
Glenn
P.S. An Inside Look At Value Creation And How To Position What You Do. (You Will Want To Listen To This Several Times As Glenn Reveals A New Technology Of Learning/Teaching To Help You Easily And Quickly Become The Thought Leader Of Your Niche Market.)
“Glenn Dietzel will teach you how to be the thought leader in your industry and package your knowledge for HUGE financial gains. When I say huge, I mean $10K, $30K, even $100K for your intellectual property. I know this because I have used Glenn’s system myself and have seen the results.” –Sam Crowley, Cincinnati, Ohio
Click to listen right now…
[audio:samcrowley.mp3]
(If You Do NOT Command The Highest Prices–You Are Simply NOT The Thought Leader Of Your Industry.)




May 28th, 2009 at 5:00 pm
How true indeed – how you position yourself is so crucial to people seeing the value that you offer. Value is what your customer rates you on. You condition your customer with every “touch.” If everything you offer is free… then what do you think your customer will do when you try to charge a high fee?
Think like the Accelerator For Success – position your offer so your database of customer VALUE each and every offer you extend.
The Dream Bar Cafe system is 12 Accelerator Principles that build Value – step by step. Clarity, Confidence & Focus will have you become #1 in your market.
Opportunity is everywhere – are you getting your share?
Bill Covert
May 28th, 2009 at 5:07 pm
I would love to listen to the MP3 above but it says it is corrupt when I try to play it.
Look forward to hearing it soon.
Annette
May 28th, 2009 at 5:57 pm
Left-clicking the link above gives an error message. Right-clicking the link opens a new window with this same page. There does not appear to be a way to access the mp3 recording.
When the link is corrected, please notify the mailing list via email.
Thanks! I’m looking forward to hearing it.
May 28th, 2009 at 7:37 pm
Dianne
Thank you for letting us know. My team assures me it is working correctly at this end. Please right click the link and choose “Save Target As” from the shortcut menu. If you still have troubles please call our office at 519-542-3043 for assistance.
Glenn
May 29th, 2009 at 5:02 am
Glenn,
I “get” this, having worked for several people who have successfully done this in offline niche markets.
My problem is getting in front of a big enough audience.
May 29th, 2009 at 12:16 pm
Tried to download the MP3 but it just keeps defaulting back to the post.
michael
May 30th, 2009 at 9:42 am
Glenn,
Thanks for a great call this week! I have finally transformed myself out of sooo much self limiting conditioning that I am now able to hear your message and start acting on the knowledge you impart. I have blogged about your message on my own blog (http://selfawarenessinaction.wordpress.com/2009/05/30/women-entrepreneur-co-creating-a-better-world/)
Aline
June 1st, 2009 at 2:54 pm
Hi Aline:
The reason that most people can’t hear is that they don’t have anyone to help them understand a new paradigm. The reason the educational system fails is it does not get this fundamental speed to market principle correct: “You only see what you know.”
Congratulations on investing in mentorship, Aline. I sincerely look forward to featuring you to our list as a Case Study.
Glenn