Why did you decide to go into business for yourself?

Was it to create a certain lifestyle? A certain amount of freedom? Economic security?All of the above?

This is an important question because your answer to it will determine where you place your business in your list of priorities.

I often suggest to my clients that where they spend their time and resources is their area of greatest priority. While it is important to have a balanced life (and you know how important my family is to me), you also need to know that when I am working, my business is my main priority.

I wake up each day with a plan and a strategy for moving my business forward. I seek to build momentum and leverage at every opportunity, and I do whatever it takes to reach my goals. I even, sometimes, use my focus and resolve to help my clients reach their goals. It’s this “make no excuses” and “do all that you can” approach that has served me very well so far.

I want to ask you: are you really doing everything you can, each day, to move your business forward? Are you really using the information I’m sharing to build your own high priced programs? If not, what will it take to get you to move?

Knowledge is good and learning is important. (I’m a former Vice Principal, after all.) But even more important than knowledge and learning is the act of implementation. It doesn’t have to be perfect- it just has to be out there.

Rather than wasting hours of time on something that makes you feel good or look good, what if you spent hours of time on something that was high priority in your business and actually made a difference? I see clients agonizing over getting videos up on the web, spending hours (and sometimes days) to get the video just right. This is a case of spending too much time for too little return. Contrast that to the client who made 50 videos in one day, and got them all up on the Internet. Which client got the most return on his investment?

It was the one who took the biggest action- and made sales and marketing his main focus.

So, what are you doing to move your business forward? And what aren’t you doing that you should be?

Create More Value, Make More Money

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