Remember from an earlier post, we covered that you can make excellent money, in any economy, by noticing the fact that a demand tied into a strong want or desire will always have a market place willing to spend money-at any cost! The key is to link the demand and desire in the correct way.

We’ve talked about developing a curriculum for your business- this is the logical progression of services and products that you will offer your target audience. It should focus on fulfilling their demands, and giving them what they need.

I’m often asked, “Glenn, exactly how do you create curriculum that is a logical fulfillment to a strong desire?”

I’m glad you asked. It all begins by shaping an idea through powerful self reflection.

I’d like you to complete this five minute mindmapping exercise to create your own curriculum.

The ‘mind mapping exercise’ begins with you making a list of all the ideas you can think of, related to a product or program you want to create. The key is to write everything down and do not pre-judge anything. This is the creative phase and you want to write as quickly as you can.

The key to brainstorming and recording all your ideas is that it allows your subconscious to begin to find relationships among your ideas. Remember, you are paid to analyze and make powerful recommendations.

There are three relationships that your mind will look at when analyzing your ideas. The great philosopher Socrates first espoused this concept over 2300 years ago. It involves your mind analyzing
a) The contiguity of your ideas (How are your ideas related to each other?)
b) the contrasting nature of your ideas (How are your ideas different?) and
c) the similarity of your ideas (What are your ideas like?).

By taking the time to reflect on this process, you’ll have started to create a clear and definable process for making logical and progressive recommendations in your business.