One of the hallmark principles of my Speed to Market system is that the presentation of your idea is more critical than the idea itself.

This is a principle that often makes my expert clientele stop and think. When you’ve invested so much into your education and training and academic background, it’s difficult to believe that your ideas aren’t your most powerful asset for growing your business and achieving top status in your industry.

I want to share with you a critical distinction: positioning is everything.

This means that how you present your ideas is even more significant and meaningful than what your ideas are.

Think about that for a minute. The way to create value for your business is not by sharing your expertise, but by framing your expertise in such a way that you compel interested prospects to invest with you.

All the knowledge in the world won’t do you any good if you can’t sell it.

This is why learning how to position your knowledge and expertise is crucial.

You must understand how to speak to the needs of your target customer in such a way that you build anticipation as you build credibility and their faith in you. Once they trust and believe in you, they will be more receptive to your ideas- and, I might even suggest, will get better results.

When people believe in you, and your expert positioning, they are more likely to follow your instructions and to follow through. Ultimately, because of their belief in you and the value of what you offer, they get better results in their lives and businesses.

So, in a way, you’re actually doing your clients a disservice if you don’t properly position your content with the appropriate context. Without appropriate positioning, your message will get lost, and you’ll miss the opportunity to make a difference for someone who could have truly benefited.

So as I share with you these Speed to Market principles, it’s only because I want you, too, to be able to share your ideas in a way that get results- for your business, and your clients.

If you are struggling with not knowing exactly how to talk about what you do, or you find that your potential clients never quite follow through on working with you, your positioning likely needs to be improved. I’d invite you to call my office and learn how my expertise in positioning can help you close more sales and build a stronger business. Our office number is: 519-542-3043.