Present Your Ideas Powerfully
When you have developed your strategic model that defines what you will be offering your high end clients, along with features and benefits, make sure you also present this document powerfully. You can use it as a consultation tool, a feedback tool, or to open conversations.
I like to print my strategic design model on high gloss paper, in full color, and I take this with me to speaking events, and use it in addition to business cards. When I make a connection with someone who might be a good fit for one of my programs, or a good partner to refer others to me, I am sure to pull out a copy of my design model and walk them through the graphic so they understand what exactly my company does.
These designs models can make you stand out, and it’s funny, because when you hand out a few at a networking event, suddenly everyone wants one. This is the strategy I used when I attended the networking event with Sir Richard Branson a couple of months ago. At this event, rather than relying solely on copies of my book (or my business card), I also set up packages with my design model in four color, on high gloss paper. So they looked really professional, and were perceived as high value.
Where other people were handing out the same size business cards or the same size books as everyone else, my one page sheets got much more attention. That enabled me to connect with a few people and opened the conversation up with several others.
So when you are attending networking events, take your system or model with you. Use it as a tool to consult from, to speak about, and to present your ideas as powerfully as you can. It’s no accident when they say that a picture is worth 1,000 words.
Create More Value, Make More Money
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December 15th, 2009 at 12:33 pm
Excellent. You have re-framed the standard practices and called it “system,” “model,” “tool”. Much more useful and thoughtful and includes elements to differentiate from competition – which is essential to business growth.
January 8th, 2010 at 3:11 pm
Hi Beverly:
I can overstate the importance of knowing how to reframe what you do. Not only must you know how to build the correct context for your ideas, but you absolutely must know how to translate your thoughts, ideas and stories into real value.
This is why all of our clients absolutely must first go through our Awakened Ideation Process(TM) so they understand the importance of knowing how to own a category which includes eliminating any perceived threat from competitors.
Thanks for your reply, Beverly.