If you’ve ever had the opportunity to join one of my webinars, hear me speak, or work with me personally, you know, first-hand, that I’m a tough coach. I regularly push my clients to achieve more- faster and better- than they could on their own.

Part of this is due to my personality- I’m pretty Type A- driven and motivated to succeed. The other factor that drives me is my absolute passion and conviction in my services. I regularly invest time, energy, and resources to be at the top of my game.

While I’m not unnecessarily harsh, I am good at pushing my clients to achieve. I shake their comfort zones, hold them accountable, and make sure they are maximizing their investment in terms of working with me and my company.

How about you? Are you pushing your clients to achieve?

In my opinion, most entrepreneurs do not push their clients hard enough. They would rather be nice than be effective. This is a problem, because if you don’t push your clients hard enough, they won’t get results. If they don’t get results, they can’t become one of your case studies. If they don’t succeed with your first level program, you will find it difficult to sell them into future programs.

So, really, a lack of pushing them hard enough at the beginning has direct impact on your business success and bottom line.

This is why it is important to lay out a step by step system and create a foundation for building momentum. You need to push your clients at each level. Dare them to accomplish more, easier, faster, and better- and to do it in less time.

This doesn’t mean that you push each client in the exact same way. Everyone has different skills, talents, and places where they get stuck. Part of being a good business coach is helping clients move ahead, wherever they are. But you must help them move ahead.

Similarly, you, yourself, must have someone in your life who pushes you to excel. Your mentor should be someone you admire and want to emulate, who sees the grandness of your potential and wants to foster it.

You can only push your clients as far as you’re willing to go, yourself.

So how much are you achieving?