One of the most powerful techniques you can apply to your marketing is that of self reflection.

Self reflection, simplified, means that you spend time examining and noting what factors or what types of positioning makes you move ahead to invest in a company, product, or service.

Let’s say, for example, that I am looking for someone to clean the carpets in my office. I see several advertisements, maybe even call a few companies, but only one stands out- for me- and this company is the one which I ultimately choose to hire.

If I take a few minutes and self reflect on why I chose to hire them, I will understand the key points of their marketing, and why it spoke to me, and how it moved me to take action.

Many times, the thoughts and feelings which trigger us to move forward are the same ones that will encourage our potential clients to do so.

The clearer your marketing message, the faster the “click” between a client hearing of you, and deciding to invest with you.

One of the elements we focus on in my high level business mentoring is to help you create the strongest positioning and clearest marketing message you can possibly create, so that your sales cycle is shortened, and people move ahead with you much more quickly.

If you take some time to self reflect on what gets you to take action, you’ll likely find key points and ideas you can use to improve your own marketing messages.

Create More Value, Make More Money

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