One of the most important ways you can sell high priced programs more easily is by educating. You must embed your sales process within your educational information.

In this way, you are teaching your prospective clients valuable information, pushing them to think more powerfully about their situations, and, at the same time, moving them through your sales process.

Coming from an educational/academic background (as do many of my high level coaching clients), it is not always easy to blend sales with education.

We sometimes feel funny doing it- because we were taught that knowledge is important for its own sake, and that people will take the next step automatically.

This is flat out wrong. People only take the next step when they have been shown that it is the next step. This is where your selling by educating process comes in.

One method to sell by educating is to highlight clearly and distinctly the problems that will arise if they don’t move forward now.

You might say something like, “You’ve been struggling with [the issue] for so long now. If you don’t take action soon, you’ll spend another [xyz] years struggling. Or, you can [move ahead/sign up/join today] and we can [relevant benefit].” You must emphasize what they will lose (or what negative results will continue) if they don’t move forward with you today.

Teach people how to purchase from you. Nobody likes to be sold to, but everyone loves to buy.