Knowledge is applied information plus experience.

Although most of us think we want more information, what we actually want is someone to help us understand how information applies to us. This is who you need to become to your target market. You must be the person who understands their experience, applies wisdom and knowledge, and can help them understand the best course of action to take.

The fastest way to do this is through your own process of self reflection. What do you do better than anyone else? How would your ideal clients benefit from knowing this system, one that you created from your own information and experienc