You might have heard the saying that the Chinese symbol for crisis also means opportunity. Our current economic conditions reflect that we are in a time of crisis, but, also, in a time of opportunity.

One of the principles I’ve built my company on, and that I encourage my clients to adopt, is the idea that “Great Companies Are Built When People are Running Scared.”

This means that, in a time of crisis, you can, like everyone else, contract, shrink, stay small, and try to hold on to what you have.