There will be times in your business where people will ask you to lower your price. This may be because they really want to work with you, but can’t “afford it” (though I would suggest that if they don’t have the money, they can’t afford NOT to work with you.) Sometimes, people will ask for a lower price because we are taught to always try and get the best deal possible.
As a service professional, it can be tempting to consider reducing our fee, thinking, after all, that some money is better than nothing. While this is easy to think, it’s the worst possible thing you can do for the long term growth and health of your business.