As an entrepreneur, you must be focused on creating as much profitability as you can. I term this process “optimizing your business profit”. When you are looking to increase your business’ profitability, you must be able to track how often your ideal clients are making the choices- and taking the actions- that you want them to take.

While it is difficult to measure a decision, it is possible to measure behavior. This means that you will start to keep track of how often your clients actually take action on your recommendations.