In developing my training model around intellectual property, I realized that the biggest factor which creates powerful intellectual property is your personal emotional pain. Now, this might sound strange, but stick with me on this. I will explain it.

If you look at your life history, there is probably some degree of emotional pain you’ve experienced at one time or another. Perhaps someone disappointed you, or hurt you, or died. Maybe you recovered from a significant illness. Maybe your child was bullied at school. No matter what the source of pain, most of us would agree that we’ve felt some.