Sell High Priced Programs blog

A challenge I recently put to my high level mentoring clients was to start tracking how many minutes per day they invested in sales and selling. For most of them, it was less than 15 minutes per day. This was shocking to them, but about what I expected.

The most important aspect of your daily business is marketing and sales. You must devote the majority of your time to marketing your business and to closing sales. It doesn’t matter what you’re selling, or how big or small your business currently is- without sales and marketing, you won’t have a business for very long.

The most successful entrepreneurs are the ones who deliver on big promises.

When I work with small business owners to help them build their businesses, one thing I notice is how timid most of them are. They speak of their benefits in terms of wimpy statements like, “We are different because we care.” or “We offer free shipping.”

First off, these are boring. There is nothing in these phrases that creates differentiation. If the most amazing part of your service is that you care, you need to call my office right now and get some help with your positioning because you’re losing money everyday.